|Weekly SEO news: 19 February 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Google's new disavow links tool cannot be used to hurt other
websites. Google's Uli Lutz explained this in an online discussion.
Should you use Google's disavow links tool with your website?
In the news: the latest search engine statistics,
information about Google's email notifications, Australia has the
highest PPC prices, and more.
Table of contents:
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| 1. Google: the disavow links tool does not hurt
An online discussion on Webmasterworld.com shows the statement of Uli Lutz, who works for Google's search quality team in Germany.
Should you use Google's disavow links tool?
You should only use Google's disavow links tool if Google sent you a notification that your website was penalized for unnatural links. Even then, it's very likely that Google's Penguin update already disavowed all inorganic links that point to your site.
If your rankings dropped after the Penguin update, that's because the unnatural links don't count anymore. The Penguin update probably added an internal rel=nofollow to all unnatural links that point to your site.
The following will happen if you report links to your website with Google's disavow links tool:
If you did not spam Google, there's no need to use the disavow links tool. Using the tool is a confirmation that you spammed Google in the past and that you know it.What you can do to recover from the Penguin update
Since Google's Penguin update, automatically created low-quality links don't work anymore. Google discounted these links and there's no need to invest time in sending Googel a confirmation that they discounted the right links. Better invest your time in the following:
That's all there is to it. It's all very easy: Google doesn't want to be tricked. If you tried to cheat Google in the past with shady backlinks and shady search engine optimization methods, then it will take some time until your website recovers.
If you used white-hat SEO methods to promote your website then there's nothing to worry about. Don't fall for shady SEO services that offer quick and fully automatic solutions. If you want to get results that last, use SEO tools that play by the rules.
|2. Search engine news and articles of the week|
"Google Sites led the U.S. explicit core search market in January with 67 percent market share (up 0.3 percentage points), followed by Microsoft Sites with 16.5 percent (up 0.2 percentage points) and Yahoo! Sites with 12.1 percent. Ask Network accounted for 2.8 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent."
Google's Matt Cutts answers this question in a video.
"Google has just rolled out an update to the local business listing guidelines that once again allow for support of individual departments within hospitals, universities, local governments AND businesses as long as they have unique phone numbers and a unique forward facing presence."
In an online discussion, Google's John Mueller said that you shouldn't link whole blocks on your web pages:
"Another report has shown Australia to be the most expensive cost-per-click market globally for ads served, paying five times than some emerging markets and 30% more than New Zealand. [...]
Search engine newslets
|3. Recommended resources|
|4. Previous articles|