Weekly SEO news: 12 March 2013 |
Welcome to the
latest issue of the Search Engine Facts newsletter.
On a new web
page, Google shows live examples of web pages that have been removed
from Google's index. These pages use aggressive spam techniques such as
automatically
generated gibberish, cloaking and scraping content from other websites.
Is your website in danger?
In the news: Google has penalized another link
network, Google announces major algorithm updates,
Google gets another anti-spam patent, YP results are better than
Google, Yahoo and Bing, and more. Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends. Best regards, |
1. Google publicly shows spamming websites |
On a new web
page, Google shows live examples of web pages that have been removed
from Google's index.
According to Google, "these pages are examples of 'pure spam.' They appear to use aggressive spam techniques such as automatically generated gibberish, cloaking and scraping content from other websites." Obvious and not so obvious web spamSome of the pages that Google shows on the website are obvious low quality pages: Other pages look like regular websites. These websites usually use hidden text, cloaking or other spam techniques that are not visible to website visitors: Do not spam GoogleGoogle is serious about removing spam from their search result pages. For that reason, you should avoid spam methods to promote your website. Spamming is not the same as search engine optimizationUnfortunately, many spamming tools are labeled as 'seo tools'. If you find a tool or service that promises you to 'dominate Google' or 'thousands of automatic backlinks' then it's extremely likely that you have found a spamming tool. Although these tools work for some time, Google will penalize your website sooner or later if you use them. Optimizing your website for search engines is not the same as spamming search engines. Real search engine optimization is beneficial to your website, search engines and searchers. Save time and moneyYou will save a lot of time and money by avoiding offers that seem to be too good to be true. It’s very likely that you will pay a lot more if you opt for the ‘quick and easy’ and ‘fully automated’ solution that will lead to a penalty and lost revenue. The tools in SEOprofiler are spam-free search engine optimization tools that play by the rules. They will help you to get your web pages on Google's first page for your keywords. If you haven't done it yet, try SEOprofiler now for $1 (this offer is available once per customer):
Create a free trial account now or test the full version for only $1. |
2. Search engine news and articles of the week |
Google penalizes another link network "Last month, Google’s Matt Cutts announced that he was 'taking a look at a naughty Russian link selling software'. Discussions on black-hat forums indicate that the Russian link network SAPE links has been penalized by Google.
"Matt said that there will be a large Penguin update in 2013 that he thinks will be one of the more talked about Google algorithm updates this year. Google’s search quality team is working on a major update to the Penguin algorithm, which Cutts called very significant. [...]
"Sitelink Extensions allow you to promote up to ten more pages of your site, with dedicated, actionable text. Showing these additional links below your ad means deeper engagement with your potential customers, enabling them to connect directly with the most relevant and important portions of your site."
"A system detects hidden elements in a document that includes a group of elements. The system may identify each of the elements in the document and create a structural representation of the document. [...] Blind study finds YP local results beat Google,
Bing, Yahoo "In November 2012, YP search results were found more relevant compared to Bing local, Google Maps, and Yahoo! Local. Users were satisfied with YP.com search results 86% of the time, compared with 83% for Google Maps, 82% for Yahoo! Local, and 74% for Bing local." Search engine newslets
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3. Recommended resources |
Get a detailed SEO audit of your website for $1 Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected. You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
Create a free trial account now or test the full version for only $1.
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4. Previous articles |