|Weekly SEO news: 26 March 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
A new study shows that Google's tolerance of spammy backlinks is decreasing. How many bad backlinks can cause trouble and which backlinks should you avoid?
In the news: Google still needs text to understand
your web pages, rich-media ads have higher click-through-rates, Google
doesn't allow phone numbers in AdWords texts, and more.
Table of contents:
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| 1. Google's Penguin updates are getting stricter
|A new study shows that Google's tolerance of spammy
backlinks is decreasing:
"The Portent analysis found strong evidence that Google is steadily lowering the bar for what it considers spam link profiles. [...] We found that the majority of websites — 36 out of 50 — have “clean” profiles with less than 10 percent of their links coming from questionable sources. [...]
We discovered Google has been applying a stricter standard over time. In the initial Penguin update, the only sites we saw penalized had link profiles comprised of more than 80 percent manipulative links.
Within two months, Google lowered the bar to 65 percent. Then in October 2012, the net got much wider. Google began automatically and manually penalizing sites with 50 percent manipulative links."
Google has become much stricter when it comes to spammy backlinks. If you want to get high rankings on Google, you should make sure that your website doesn't contain spammy backlinks.
The following backlink types can be considered spam:
Many newbie webmasters still fall for tools that promise thousands of backlinks within a few days. Any link building tool that uses words such as "dominator," "super," "amazing," "secret" or any other superlative in its name or headline is usually a spamming tool. Avoid these tools if you want to get lasting results.
Shortcuts often lead to dead ends:
People who use these spamming tools often said things like "this tool got my website to number one within two weeks." Six months later the same person had to say "my website rankings plummeted." Shortcut SEO methods lead to short-lived results:
The right tactics and methods lead to lasting results:
If you use safe SEO methods that play by the rules, you don't have to worry about Google's algorithm updates. It takes longer to get high rankings with safe SEO methods, but the results are worth the time and effort:
SEOprofiler is a complete SEO software suite that helps you to get high rankings on Google and other search engines. It uses only safe SEO methods that play by the rules.
If you want to improve
the position of your web pages, try SEOprofiler now. You can get the
full version for just $1 (this offer is available once per customer):
|2. Search engine news and articles of the week|
Bing Webmaster tools won't let you block all pages of your website
If you want to block an URL from Google, it can happen that you cannot do it with Bing's webmaster tools. If Bing finds that a web page is important, you have to block it with a noindex meta tag.
"Click-through rates rose from 0.10% for standard banners to 0.14% for rich media and 1.11% for video. Interaction rates rose from 2.5% for rich media to 6.4% for interactive in-stream video (VPAID), an increase of 156 percent. This trend was replicated worldwide."
"We have expanded Satori to include a significantly larger number of entities from more domains with a deeper level of understanding about them.
"Google has quietly announced a change in its AdWords rules that means businesses can no longer include their phone number in the advertisement’s text starting next month. The company has updated its policy, which now states that its call extension feature, must be used."
Search engine newslets
| 3. Recommended resources
Get a detailed SEO audit of your website for $1
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|