|Weekly SEO news: 13 August 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Some days ago, Bing's Duane Forrester published a list of things that influence the position of a website in Bing's results. Although the list was for Bing, it is very likely that the same factors also influence the position of a website on Google.
In the news: Google announces the manual action
viewer for webspam and explains typical web spam actions, Matt Cutts
talks about links in widgets, the perfect length for a business
description in Google Places, and more.
Table of contents:
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| 1. Official Bing statement: 25 things that help
and hurt SEO
|Some days ago,
Bing's Duane Forrester published a list of things that influence the
position of a website in Bing's results. Although the list was for
Bing, it is very likely that the same factors also influence the
position of a website on Google.
15 things you should pay attention to
According to Duane Forrester, the following 15 elements have a positive influence on the rankings of your web pages (if used correctly):
All of these elements can contribute to the rankings of your website. However, you should make sure that you use these elements correctly. If you stuff the H1 tags on your website with keywords, this will have a negative effect on your website's rankings. You have to understand why an H1 tag is important to a reader, and learn how to write optimized content for them. Just 'having' a tag in place doesn’t mean that your tags are doing everything they can for you.
How to check this quickly and easily
Check your website with the website audit tool in SEOprofiler to find out if everything is correct. The website audit tool checks titles, image alt tags, duplicate content, click depth, and many more things that make sure that search engines will index your web pages correctly.
After performing a website health check with the website audit tool, use the Top 10 Optimizer in SEOprofiler to analyze the different elements on your web pages. For example, the Top 10 Optimizer will tell you whether your H1 tags are overoptimized or not. The Top 10 Optimizer analyzes many different elements that have a direct influence on the search engine positions of your web pages.
10 things you should avoid
There are several things that can have a negative influence on the rankings of your web pages:
Just like Google, Bing doesn't want to get cheated. Do not participate in linking schemes and do not buy links, likes or followers.
Use white-hat SEO methods that play by the rules. If you use white-hat SEO methods, you don't have to worry about spam filters and penalties. In addition, you will get high rankings that last.
When it comes to ranking factors, Google and Bing aren't that different. The influence of the factors on the rankings is slightly different but the basic factors are the same. If you want to get high rankings on Google and Bing/Yahoo, optimize your web pages with the help of the tools in SEOprofiler.
With the website audit tool, you can get a detailed website health check for just $1. If you haven't done it yet, create your SEOprofiler account now:
|2. Search engine news and articles of the wee|
"On Google’s webmaster blog, Matt Cutts, head of Google’s webspam team announced changes in the reporting of manual web spam:
Official Google information: typical manual webspam actions explained
"In addition to Google’s manual webspam action viewer, Google has created seven videos that explain the most common manual action notifications. If your website has a manual penalty, the videos can help you to get the penalty lifted."
In a video on YouTube, Google's Matt Cutts says that you should use nofollow if the widgets that you use on your website contain links.
"The description should be short and sweet. It should be an elevator pitch that convinces a reader and potential customer with brevity. If it is too long, it pushes your (hopefully) good reviews down the page making them less visible to a reader and requiring them to scroll to see them.
Google publishes mobile page guidelines (you have one second)
"Research has shown that any delay longer than a second will cause the user to interrupt their flow of thought, creating a poor experience. [...]
Search engine newslets
| 3. Recommended resources
How to get a
website health-check quickly and easily
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|