Weekly SEO news: 3 September 2013
Welcome to the latest issue of the Search Engine Facts newsletter.

Fear, uncertainty and doubt (FUD) is a tactic used in sales, marketing, public relations, politics and propaganda. Google uses this method to get more people to their paid search offering.

In the news: Google's John Mueller says that you should send detailed reconsideration requests, Google's Matt Cutts says that you shouldn't expect a detailed reply, information about Google Product Listing Ads, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How Google creates fear, uncertainty and doubt
Fear, uncertainty and doubt (FUD) is a tactic used in sales, marketing, public relations, politics and propaganda. Google uses this method to get more people to their paid search offering.

Google FUD

Google gives contradicting advice

Some time ago, Google published a search engine optimization starter guide. On page 14 of the guide, they show an example of a good natural backlink:

Today, Google thinks that such a link is 'over optimized'. If you followed Google's advice in the past, you might have problems today (or not).

Google sends warning messages even if the links are natural

Many webmasters receive unnatural link warning messages although their rankings haven't changed. Some webmasters even get unnatural link warnings for organic links:

"Now after our last reconsideration request was declined we get the message that there are still bad links out there. This is what we were told was one of the bad links [...]

The so called 'money keyword link' was chosen by sustainablog itself, probably because they thought it would best describe what we do. We have no influence on this, and we certainly have no interest in ranking for 'Guide To Recycling'-

This is a completely legitimate post and it was not influenced by us in any way. They are writing about a campaign we are running."

Google could simply ignore bad backlinks. Instead of this, they prefer to confuse webmasters with contradicting messages. 

Why does Google do this?

It might be that Google is using these FUD techniques to attract less tech-savvy people to AdWords. Although nothing actually happened to their rankings, Google's contradicting messages worry many website owners.

Google earns more if you advertise your site on AdWords. They don't care if high rankings in the organic results are better for your business.

If you want a return-on-investment (ROI) that is much higher than the ROI that you get with your Google AdWords campaigns, get your website on the first page of Google's regular search results. If you do the right things, in the right order, your website will get high rankings on Google that last:

  1. Optimize the content of your web pages so that Google and other search engines show them for the right keywords.
  2. Create good content so that other websites link to your site.
  3. Do not try to cheat Google and other search engines.

If you use safe search engine optimization methods, you won't have to worry about Google's updates. Details on how to optimize your web pages step-by-step can be found here.

SEOprofiler is a proven tool that will help you to get your website on the first result page. If you haven't done it yet, create your SEOprofiler account now:

Free trial Test full version for $1

Create a free trial account now or get a website health check for only $1.

2. Search engine news and articles of the wee

Google's John Mueller: send detailed reconsideration requests

"Your last reconsideration request was a bit short & basic, which when taken on its own, gave the team a wrong impression about the steps you've taken to resolve this issue on the web. [...]

My general recommendation for reconsideration requests would be to make sure that you're really submitting the right & relevant information there, so that it's clear to those processing the request what steps you've taken to resolve this issue."

Matt CuttsGoogle's Matt Cutts: don't expect a personal answer
In a video on YouTube, Google's Matt Cutts says that they get 5,000 reconsideration requests per week. In January, Google had taken manual action on 400,000 different websites. According to Matt Cutts, talking to webmasters isn't Google's first priority so you should not expect a very personal reply to your reconsideration requests.

Google AdWords is a bad parent

"Why not put all the 'basic' or 'standard' features in Express, and then create an 'advanced' version for the rest of us with all the levers and dials? Kind of like video games: there is a simple mode with just a few controls, and there is an advanced mode with lots of options. When I’m playing video games, I want to keep it simple; when I’m managing PPC, I want all the controls.

Google, please stop treating us like children. Many of us are PPC grownups. Please give us the control we’ve earned."

BingBing blog: 9 ways Bing Ads beats Google Adwords

"Given that advertisers have traditionally invested first in Google AdWords and then in Bing Ads, one of the challenges that Bing Ads faces is educating its user base on the platform. When advertisers spend 80% of their time in Google AdWords, it’s easy to miss some of the fantastic features and functionality that Bing Ads has to offer."

4 must-know facts on Google Product Listing ad mechanics

"Impression share increases with higher bid [...] 'Position' improves with higher bid [...] CTR is not impacted by position! [...] CTR decreases with higher bid!"

Search engine newslets

  • Is PageRank finally dead? It seems to be, at least in the Google Toolbar.
  • New fonts in Google AdSense.
  • Facebook spammers make $200m just posting links, researchers say.
  • Bing announces enhanced Bing Ads editor.
  • Smartphones drive higher share of mobile commerce than tablets, but lower on a per user basis.
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3. Recommended resources

How to get a website health-check quickly and easily

Doing a regular audit of your web pages is important if you want to make sure that search engines can index all of your pages. The more pages your website has, the more likely it is that there are many errors that have to be corrected.

The website audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:


You can get the website audit tool and all other tools in SEOprofiler for our special offer price:

Free trial Test full version for $1

Create a free trial account now or test the full version for only $1.

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4. Previous articles
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