|Weekly SEO news: 22 October 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
This is the 600th issue of our weekly newsletter. Our weekly newsletter has been available for more than 11 years! Thank you for your continued support. We'll continue to provide you with useful information that will help you to improve your website's position on the Internet.
This week's article: Whatever you want to achieve in life, you usually get the best results if you find the perfect balance of all the factors that are involved. Search engine optimization is no different.
In the news: Google's Matt Cutts and John Mueller
answer user questions, Google AdWords location targeting gets an
improvement, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
| 1. How to balance your SEO activities
Whatever you want to achieve in life, you usually get the best results if you find the perfect balance of all the factors that are involved. Search engine optimization is no different.
To get the best possible rankings for your website on Google, Yahoo/Bing and other search engines, you have to find the perfect balance of on-site ranking factors and off-site ranking factors.
Easy to do: on-site ranking factors
More difficult: off-site ranking factors
The right balance leads to the best results
How to find the perfect balance
If you haven't done it yet, create your SEOprofiler account now. The full version is available at a special price this month:
|2. Search engine news and articles of the week|
Google's Matt Cutts: guest blogging shouldn't be your full-time job
In a video on YouTube, Matt Cutts answers the question “How can I guest blog without it appearing as if I paid for links?”
In an online discussion, Google's John Mueller said that responsive design is not a ranking factor:
In another online discussion, Google's John Mueller said that you should not use fake Google+ profiles to promote your site:Don't use 'Holiday' in retail PPC ad copy (& other surprising optimization tips)
"'Cyber Monday' in an ad title or description indexes high for every device in Consumer Electronics, but isn't a strong pull in any other category, including Apparel and Accessories or Toys and Hobbies. [...]
Google AdWords improves location targeting for international searches
"Advertisers using either the default or ‘location of interest’ setting will be able to show ads to potential customers by taking into account both the location that people are searching for, as well as the location they are searching from -- even when they are international searches."
Search engine newslets
| 3. Recommended resources
How to get a
website health-check quickly and easily
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|