|Weekly SEO news: 26 November 2013|
Welcome to the
latest issue of the Search Engine Facts newsletter.
Many business owners who want to get high rankings on Google overlook basic technical settings that will have a major impact on the rankings of your website (see news below). There are many things that can negatively effect the positions of your web pages on Google and it's relatively simply to avoid these errors.
In the news: Cloaking for religious reasons can lead
to ranking problems, Matt Cutts talks about using
the disavow links tool and too many links on a page, Ask and
Bing send more traffic, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
1. How to make sure that Google lists all
of your pages
business owners who want to get high rankings on Google overlook basic
technical settings that will have a major impact on the rankings of
your website (see news below). There are many things that can
negatively effect the positions of your web pages on Google and it's
relatively simply to avoid these errors.
All websites have errors
Even if your web pages were error free when you published them, it is very likely that there are many errors now: links can get broken, servers can have problems, there might be duplicate content issues, etc.
If you want to make sure that search engines can index all of your pages, you should do a regular audit of your website. The more pages your website has, the more likely it is that there are many errors that have to be corrected.
Regular website audits, fully automatic
The website audit tool in SEOprofiler automatically checks your web pages once per week. You get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:
A clearly arranged overview of the errors on your pages
The website audit tool checks 47 different error types that can influence the position of your web pages on Google. The 'Pages' page of the audit tool shows the number of errors that we found on each page:
Fix errors as quickly as possible
To view the details of a page, click the URL of a page in the list or click the ‘Details’ links. The details show the exact things that have to be corrected:
In addition to the pages and links on your website, the audit tool also checks the robots.txt file of your site, and it creates XML Sitemaps that you can submit to Google or Bing.
Make sure that Google gets all of your web pages
We strongly recommend that you use the website audit tool with your website. Some customers thought that there was an error in the audit tool just because it found so many errors. As it turned out, their websites were full of errors that caused problems with search engines.
A website audit is something that you should do now if you want to make sure that Google can index all of your web pages.
|2. Search engine news and articles of the week|
Google’s Matt Cutts: you can use the disavow links tool even if your website hasn’t been penalized
"In a new video on YouTube, Google’s Matt Cutts says that you can use Google’s disavow links tool even if your website doesn’t have a manual action penalty. [...]
"Of the 5 search engines we tracked, share of visits from Ask.com grew the most (43.62%), followed by Yahoo (21.23%). [...]
"In a video on YouTube, Google’s Matt Cutts explained that they dropped the 100 links per page limit. This limit was mentioned in Google’s technical guidelines but they removed that limitation. [...]
D'oh! Remove the noindex tag from your pages if you want to get ranked on Google
In an online discussion, a webmaster wondered why his web pages weren't ranked on Google. Google's John Mueller points out that many pages of the webmaster used the noindex meta tag:
Cloaking for religions reasons can lead to ranking problems
A Wordpress plugin with the name "WP Shabbat" closes down a website on Jewish Holidays. Search engines still can index the pages. Google's John Mueller commented on this in an online discussion:
Search engine newslets
need to get high rankings on Google
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
Test SEOprofiler now for our special offer price:
|4. Previous articles|