|Weekly SEO news: 18 March 2014|
|Welcome to the
latest issue of the Search Engine Facts newsletter.
Many businesses try to cut costs by hiring cheap SEO service providers. Do these SEO companies really offer search engine optimization and does it make sense to use these services?
In the news: Google penalized link networks in many
countries, Google places its own properties at the
top of the search results, Google introduces a new result page
design, websites with a long spam history dig deep holes, and more.
Table of contents:
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| 1. Three popular cheap SEO services
and their risks
Many businesses try to cut costs by hiring cheap SEO service
providers. Do these SEO companies really offer search engine
optimization and does it make sense to use these services?
Three popular cheap SEO services
There are many ways to get search engine optimization services for a low price. Here are the most popular:
1. The hosting company and the CMS vendor
Some hosting companies and content management system vendors include 'SEO' services in their packages.
These offers usually include automated tools that insert keywords and other code on your web pages and then they submit your site to Google and other search engines.
2. The son/cousin/nephew of someone who is great with computers
Maybe you know someone who knows someone who is really great with computers. They can 'fix the SEO' on your website and you will save a lot of money because they do not charge much.
3. The offshore company that will do everything for a low price
These companies often send unsolicited emails with great offers. They promise to build backlinks, optimize your web pages and a lot more for a low monthly fee. You just have to sit back while they do the work.
These offers don't look too bad and it might be tempting to use them.
Why you shouldn't use these cheap services
When it comes to search engine optimization, it does not make sense to cut costs at the expense of lost sales and revenue. All of the services above have in common that it can be risky to use them. For example:
SEO is more than building a few links, adding a few keywords to your web pages. There's nothing that you can 'install' on your website and that's it.
The right visitors from search engines are crucial to the success of any website. It's important to understand that search engine optimization is not a one-off project. If you focus on short-lived optimization tactics, you will get short-lived results.
It's much better to develop a long-term search engine optimization strategy. Tools and services that look expensive can save you money in the long run because you will get much better results.
If you use the right tools, you can get things done as efficiently as possible. You still have to do some work but tools like SEOprofiler will guide you through the process and they will help you save time by automating things like regular SEO audits:
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|2. Search engine news and articles of the week|
| Google penalizes Italian, Spanish and German link
"As announced, Google has penalized several Italian, Spanish and German link networks. The changes were announced in Italian and Spanish on Twitter by Google employees."
Google pushing down navigational search for own Google properties
"Google pushing some brand organic listings down the page with their own compare block. [...] I guess it is now only a matter of time before they start doing this for brand hotel searches as well."
"You may have noticed that Google Search on desktop looks a little different today. [...]
"In an online forum, a webmaster asked why it was so difficult to get the penalty of a particular client lifted [...]
How to find easy link targets with the new hub finder tool
"Hub pages are pages that link to several of your competitors. Getting links from hub pages is important because these links show search engines that your website is related to a particular topic. [...]
Search engine newslets
disinfection: how to deal with bad links that point to your site
Hear what Matt Cutts says about bad links that point to your website:
|4. Previous articles|