|Weekly SEO news: 17 June 2014|
latest issue of the Search Engine Facts newsletter.
On Twitter, Google's Matt Cutts announced the release
of the third version of Google's Payday Loan algorithm. Are the
rankings of your website affected by this update?
In the news: searchers resist switching engines, the
impact of image extensions in AdWords is low, brand engagement is
plummeting on Facebook, and more.
Table of contents:
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|1. Google ranking algorithm update: Payday Loan 3.0|
This is the second Payday Loan algorithm update within four weeks. In May, Matt Cutts announced version 2.0 of Google's Payday Loan algorithm update.
According to Matt Cutts, version 2.0 of the update targeted spammy sites, whereas the new version 3.0 targets spammy queries. Unfortunately, Google does not explain what this means in detail.
The Payday Loan algorithm targets search queries such as "payday loans", "casinos", "viagra" and other keywords that are often targeted by spammers.How is this different from Google Panda and Google Penguin?
The Payday Loan algorithm is unrelated to Google's Panda or Penguin updates. The Panda algorithm targets websites with low quality content. For example, the Panda algorithm makes sure that web pages with automatically created content don't get high rankings in Google's search results. The same applies to websites that hire authors who write articles with very shallow content.
The Penguin algorithm targets website that get artificial links. For example, websites that are linked with paid links might be penalized by Google. Google also doesn't like links from automated linking schemes.How will this affect your website's rankings?
If your website does not compete in a spam heavy industry (drugs, gambling, etc.) then it is very likely that the rankings of your website won't be affected at all.
Google doesn't like spam. For that reason, your website will be safe if you avoid spam methods to promote your website. If you want to get high rankings that last, use white-hat SEO methods that play by the rules.
The tools in SEOprofiler only use white-hat SEO methods that help you to get high rankings on Google and other search engines. If you haven't done it yet, try SEOprofiler now:
|2. Search engine news and articles of the week|
| Searchers resist switching engines
"Even as internet users fret more about online privacy, upstart search engines that promise data security are discovering it's tough to get users to abandon Google - and harder to rack up big profits without selling customer data to advertisers. [...]
"When reviewing the average cost per clicks, image ads are the highest. [...]
"When it comes to mobile advertising, mobile paid search dominates. This year, U.S. mobile advertising spending will reach $17.73 billion and mobile paid search spending will hit $9.02 billion, or 50.9%, of that total, according to new research from eMarketer Inc. Further, that $9.02 billion this year represents 39.5% of total digital search spending, eMarketer says."
"Google will direct U.S. Web searchers to ESPN, which is showing all the games and providing in-game highlights as fast as it can get them up. [...]
New report reveals just how drastically brand engagement is plummeting on Facebook
"The total engagement for the top 10 most-followed brands on Facebook has declined 40 percent year-over-year—even as brands have increased the amount of content they’re posting by 20.1 percent. [...]
Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|