Weekly SEO news: 1 July 2014
Welcome to the latest issue of the Search Engine Facts newsletter.

In a post on Bing's official blog, Bing announced improved Twitter integration. In addition, a test shows that Twitter delivers much better results than Facebook. Details can be found in this week's article.

In the news: Google AdWords cost per click rises, Google removes author photos from search results, there might be a new version of Google's sandbox, and more.

Table of contents:

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Bing improves Twitter integration, Twitter more important than Facebook

In a post on Bing's official blog, Bing announced improved Twitter integration:

"The central idea behind the approach is that the most interesting content on Twitter can be determined by a combination of a tweet’s popularity, its freshness and the authority of the user tweeting it.

We look at a number of signals including tweet quality, retweet count, freshness of tweet, user profile info and verified status, among others. Placing these signals in our model, we serve what we hope are top quality tweets."

How does Bing's new feature work?

When you type letters in Bing's search box, Bing automatically showcases the top matching hashtag suggestions. Bing also helps you find specific Twitter handles. Say you are looking for Ashton Kutcher’s Twitter handle and start typing “@a” in the Search box on Bing. You will see top suggestions for Twitter handles that match your input along with additional info that shows up on hover, to help you quickly find the right person.

In addition, Bing will include top content shared on Twitter directly in the search results for some keywords (for example "Ashton Kutcher").

Twitter delivers better results than Facebook

When Uruguay's Luis Suarez bit Italy's Giorgio Chiellini in a World Cup soccer match, Snickers sent exactly the same image at the same time to 11 million Facebook fans and 50,000 Twitter followers:

Twitter vs. Facebook

The Facebook post received 3,250 likes from the 11 million Facebook fans. The tweet was retweeted 34,994 times and favorited 14,754 times although only 50,000 people followed the account. The Twitter post delivered much better results.

How to monitor your brand on Twitter

The social media inbox monitor in SEOprofiler enables you to keep track of conversations about your company and your products on Twitter and other social networks.

Whenever your business is mentioned on Twitter, you can react as quickly as possible:

social media inbox overview

Just enter keywords that are related to your company in the social media inbox monitor. The social media inbox will display tweets and questions that are related to these keywords. You can reply to these tweets directly from the monitor. If you want, you can even add emoji icons to tweets that you send from the social media inbox

If you haven't done it yet, try SEOprofiler now. SEOprofiler helps you to get high rankings on Google and other search engines, and it helps you to monitor social networks:

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2. Search engine news and articles of the week
AdWords cost per click rises 26% between 2012 and 2014
"Increases in CPC were most dramatic in the Legal and Automotive categories, where advertisers paid an average of 50% and 45% more per AdWords click, respectively, than they did two years ago.

The category with the lowest increase in CPCs is also the largest in terms of Paid Search spend, Shopping & Classifieds, which primarily includes retailers. Between Q1 2012 and Q1 2014, the average CPC for Shopping & Classifieds advertisers rose just 6%, from $0.72 to $0.77. The only other category with a single digit increase in CPCs was Financial, which rose 9%.

Every other industry category studied experienced double digit increases in CPCs, including Education (31%), Health (30%), Home & Garden (22%), Telecommunications (26%) and Travel (15%)."

John MuellerGoogle removes author photos from search results

"We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices.

As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)”

Get ready for Google Shopping

"Shopping campaigns will completely replace PLAs in August. [...]  

The two benchmarks [benchmark CTR and benchmark CPC] provide reference numbers for your competitiveness in Shopping ads. The CPC shows the average price your competition is paying. The CTR offers a similar metric, showing how engaging other advertisers’ ads are."

Discussion: is there a new version of Google's sandbox?

"One site I have is 2 months old. All onpage is perfect. Lots of unique content. [...] But, my site is still not even ranking for my brand keyword. I mean, it ranks like 4 or 5 spot. I get like 1-2 hits a day from organic which is very odd for any of my sites I have ever built. [...]

Google is now taking a lot longer to rank new sites as I keep thinking that one day my site will settle where it should be."

Google’s grand plans: a conversation with Larry Page and Sundar Pichai

"For me, I’m so excited about the possibilities to improve things for people, my worry would be the opposite. We get so worried about these things that we don’t get the benefits. I think that’s what’s happened in health care. We’ve decided, through regulation largely, that data is so locked up that it can’t be used to benefit people very well."

Search engine newslets

  • Google+ at 3 years old: not a ghost town, but a social referral graveyard.
  • Foursquare to begin charging fees.
  • “Ok Google” from any screen.
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3. Recommended resources

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4. Previous articles
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