Weekly SEO news: 8 July 2014
Welcome to the latest issue of the Search Engine Facts newsletter.

Do you work with a team on your websites? Do you want to outsource some tasks to a virtual assistant? Do you have an SEO agency with many clients and employees? The new multi-user feature in SEOprofiler helps you to get things done even more efficiently than before.

In the news: changed links might be trusted less, Google penalizes Polish link networks again, Yahoo closes several services, Google's Matt Cutts takes a longer leave, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. SEOprofiler now supports multi-user logins
  • Do you work with a team on your websites?
  • Do you want to outsource some tasks to a virtual assistant?
  • Do you have an SEO agency with many clients and employees?

The new multi-user feature in SEOprofiler helps you to get things done even more efficiently than before.

Great for small businesses...

multi-userThe new multi-user feature can help you a lot of if you want to assign some tasks to a virtual assistant. For example, you could outsource the link building activities to a person you hire on Freelancer.com.

Create a new 'Staff member' account in SEOprofiler for that person and only grant access to the link building pages in SEOprofiler. Each user can have different access rights.

...and perfect for SEO agencies

If your agency has many clients and many employees, the new multi-user feature can help you a lot. You can assign different people to different projects, or you can assign specialists (link building, page optimization, etc.) to special tasks in all projects.

You can also mix the permissions, i.e. employee John can access the link building and the optimization pages in projects X, whereas Steve can access the optimization pages and the ranking monitor in projects X and Y, etc.

How to add new users to your account

Adding new users to your account is easy. Login to your SEOprofiler account and select "Your account > Staff members":

add new staff members

Enter the email address of the new user in the box below the list and click the 'Add staff member" button. Then click the 'edit permissions' link, choose the permissions and click 'Save changes'. That's all there is to it.

If you haven't done it yet, create your SEOprofiler account now. SEOprofiler will get you to get better search engine rankings, more website visitors, and higher sales:

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2. Search engine news and articles of the week
Ex-Googler Pedro Dias: changed links are trusted less
"Did you know Google is less likely to trust a link once it has changed from the 1st time it was seen? [...] I wouldn't fret too much about this, it's not necessarily bad."

GoogleWhy has Google cast me into oblivion?

"What Google has done is not quite the assault on public-interest journalism that it might have seemed. [...]

What may be a concern is that this opens the door to a torrent of requests from people who have left comments on blogs and websites now asking Google to, in a sense, strike those comments from the record."


Once again, Google penalizes Polish link networks

On Twitter, Google's Matt Cutts confirmed that there was another algorithm update that targets Polish link networks:

"Q:Thousands of manual penalties sent out today. Is it a targeted action towards Polish Link Networks again? A: Yes. I didn't tweet about it because people have been asking us to be more positive, but yes."


Matt CuttsGoogle's Matt Cutts takes a break until October

The head of Google's web spam team is taking a long leave:

"My leave starts next week. Currently I’m scheduled to be gone through October. Thanks to a deep bench of smart engineers and spam fighters, the webspam team is in more-than-capable hands. Seriously, they’re much better at spam fighting than I am, so don’t worry on that score."

Yahoo closes several services

"We took a hard look at our products and have shut down some of the less popular ones and integrated widely-loved features from others into core Yahoo experiences."

Yahoo has closed Newlook Servic, Research Reports, Bookmarks.yahoo.com, People Search, Yahoo Shine, Yahoo Voices and the Yahoo Contributor Network.


Search engine newslets

  • Google uses a special robots.txt file to stop Terminator robots. (humor)
  • Mahalo founder Jason Calacanis wants revenge for Google penalty.
  • Google AdWords: no more adult ads.
  • EU's right to be forgotten: Guardian articles have been hidden by Google.
  • Move over TrustRank, make room for trust buttons.
3. Recommended resources

Everything you need

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  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • and much more.

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Create a free trial account now or test the full version.

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4. Previous articles
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