Weekly SEO news: 15 July 2014
Welcome to the latest issue of the Search Engine Facts newsletter.

When and why does Google index tweets? The way in which Google indexes tweets has been very unclear. A new study tries to shed some light on this issue.

In the news: Yelp is the most influential local site, more about Google Sandbox 2.0, sponsored content as a reputation problem, and more.

Table of contents:

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Andre Voget, Johannes Selbach, Axandra CEO

1. Barney Stinson is right: new is always better (at least when it comes to Twitter and Google)

When and why does Google index tweets? The way in which Google indexes tweets has been very unclear. A new study tries to shed some light on this issue.

The study checked 19,000 tweets of 963 Twitter accounts that range from accounts with fewer than 10,000 followers to accounts with more than 5 million followers.

To find the tweets that were indexed by Google, the site search operator (site:) was used in combination with the URL search operator (inurl:).

New is always better
  • Less than 1% of all tweets appeared in Google's index.
  • The older the tweet, the less likely it is that it appears in Google's index.
  • 1.82% of the tweets from June could be found on Google, only 0.10% of the tweets from January 2012.
  • 3.12% of tweets were indexed within a week.
The more followers, the better
  • 30%-50% of the tweets from accounts with more than 1 million followers were indexed.
  • About 10% of the tweets from accounts with 500,000-1,000,0000 followers were indexed.
  • Only 0.22% of the tweets from accounts with less than 10,000 followers were indexed.
What does this mean for your website?

Twitter is not suitable if you want to spread news on Google. If you want to be listed in Google's real-time results, Google News is a better option.

However, tweets are a good way to reach customers beyond Google. During the FIFA World Cup, Snickers sent exactly the same image at the same time to 11 million Facebook fans and 50,000 Twitter followers.

The Facebook post received 3,250 likes from the 11 million Facebook fans. The tweet was retweeted 34,994 times and favorited 14,754 times although only 50,000 people followed the account. The Twitter post delivered much better results.

How to monitor your brand on Twitter

The social media inbox monitor in SEOprofiler enables you to keep track of conversations about your company and your products on Twitter and other social networks.

Whenever your business is mentioned on Twitter, you can react as quickly as possible:

social media inbox overview

Just enter the keywords that are related to your company in the social media inbox monitor. The social media inbox will display tweets and questions that are related to these keywords. You can reply to these tweets directly from the monitor. If you want, you can even add emoji icons to tweets that you send from the social media inbox.

If you haven't done it yet, try SEOprofiler now. SEOprofiler helps you to get high rankings on Google and other search engines, and it helps you to monitor social networks:

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2. Search engine news and articles of the week
Nielsen survey says: consumers rank Yelp most influential
"When compared to TripAdvisor, Angie’s List, and other local directories, people name Yelp as the review site most frequently used when searching for local businesses because they see it as the most influential, most trustworthy and with the highest quality reviews."

GoogleMore on Google Sandbox 2.0

"Sites get stuck at page 2-5 and don't move for a long time no matter what you do. I have also experienced the same thing on my new sites. No matter how many high PR links with good metrics i throw at the sites. They don't respond at all. [...]

The nice part is that in this thread, they are documenting everything. Showing the site being 'stuck'and then slowly increasing but not at the speeds most this black hat SEOs expect."

Study: sponsored content has a trust problem

"Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand. 54 percent of readers don’t trust sponsored content.

59 percent of readers believe a news site loses credibility if it runs articles sponsored by a brand. As education level increases, so does mistrust of sponsored content.

And yet, respondents rated branded content as more trustworthy than Fox News, and nearly equally trustworthy as MSNBC, indicating that content has a mistrust problem overall."

GoogleGoogle: we need to talk about the right to be forgotten

"We're also doing our best to be transparent about removals: for instance, we're informing websites when one of their pages has been removed. But we cannot be specific about why we have removed the information, because that could violate an individual's privacy rights under the court's decision."

New Google AdWords PLA test groups products by price

"PLAs are grouped in two pricing stacks — one  for “Up to $30″ and a second for “Over $30.” The products in the first group are shown in order by price. [...]

This test could obviously have a big impact on pricing strategies for e-commerce advertisers. Monitoring could also be cumbersome if the pricing cut-offs range by search result and/or product type."

Search engine newslets

  • Google asks for feedback on the 'right to be forgotten.'
  • Searching for movie showtimes? Bing scores 100% in test, Google only 70%.
  • iOS 8 Maps makes it easier to jump to Google and other navigation apps.
  • Bing Ads continues to heat up with increased clicks, new features and more.
3. Recommended resources

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