Weekly SEO news: 22 July 2014 |
Welcome to
the
latest issue of the Search Engine Facts newsletter. Some days ago, Google announced a new version of their robots.txt tool. Why is a correct robots.txt file important if you want to get a high ranking website, and what can you do to make sure that everything works as expected?
In the news: Baidu launches a search engine in Brazil, Twitter invents new metrics, Google penalty costs eBay a lot, and more. Special announcement: the German version of SEOprofiler is going to be
released in August. Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends. Best regards, |
1. Google's new robots.txt testing tool and how to
check your website |
Some days ago, Google announced a new version of their robots.txt tool. Why is a correct robots.txt file important if you want to get a high ranking website, and what can you do to make sure that everything works as expected? What does a robots.txt file do? What are the risks? If the robots.txt file of your website does not have the correct format, search engines might not index your web pages at all. That's the reason why you should check the robots.txt file of your site.There are many more technical factors that can damage your rankings It is very important that the robots.txt file of your website is correct. However, there are many more technical factors that can have a negative influence on the Google rankings of your web pages. For example:If you haven't done it yet, get your website audit report now. For many websites, the website audit report in SEOprofiler resulted in immediate ranking improvements:
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2. Search engine news and articles of the week |
China web giant Baidu launches search engine in Brazil"Baidu announced today it has officially launched its search engine in its biggest market yet outside of China, Brazil. The Portuguese-language version of Baidu, dubbed ‘Baidu Busca’, currently covers web, images, and video searches. It’s also incorporated a localized version of its Postbar (“Tieba” in Chinese) trending forum feature." Survey: 74% of U.S. adults would delete themselves from search results if they could "Most respondents were only 'moderately' or 'somewhat' concerned about government access to their online browsing and search histories. [...] "[Twitter's] new metrics will measure the breadth of the audience that is exposed to Twitter’s content but not logged in, the people said.
"Marketplaces delivered $2.2 billion in revenue, which grew 6%, GMV grew 8%, and operating margin declined 340 basis points. It was a challenging quarter. As John indicated, we got off to a good start, but we had significant obstacles late May. [...] New and improved: targeting updates now available in Bing Ads "We have added the ability to target at a more granular level. You can now also specify radius in kilometers if you prefer to do so. Previously, we only allowed predefined increments of 5, 10, 20 etc miles as the radius. The new radius targeting limits are 1 to 500 miles or 1 to 800 km in increments of 1 mi/km." Search engine newslets
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3. Recommended resources |
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
Create a free trial account now or test the full version. |
4. Previous articles |