|Weekly SEO news: 19 August 2014|
latest issue of the Search Engine Facts newsletter.
Last week, Google announced HTTPS as a ranking signal. According to Google, websites that use HTTPS might get a small ranking boost. Is this ranking boost relevant and what do you have to do to benefit from this change?
In the news: the latest search engine statistics,
Google's response to extortion emails, no more real exact match for
Google AdWords, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
| 1. Is HTTPS really necessary to get high rankings
| Last week,
HTTPS as a ranking signal. According to Google, websites that use HTTPS
might get a small ranking boost. Is this ranking boost relevant and
what do you have to do to benefit from this change?
What exactly did Google say?
Here's the exact text of the announcement:What exactly is HTTPS?
HTTPS (Hypertext Transfer Protocol Secure) is a communications protocol for secure communication over a computer network.
Why does Google give HTTPS websites a ranking boost?
A bad website with HTTPS won't get high rankings
At this time, adding HTTPS to your website might move
your pages from position 798 to position 763. You won't get to the
first result page with that change. If you want to find out what you
have to do to get your web pages on Google's first results page, use
the tools in SEOprofiler:
|2. Search engine news and articles of the week|
| July 2014 U.S. search engine rankings (Yahoo slightly
"Google Sites led the U.S. explicit core search market in July with 67.4 percent market share, followed by Microsoft Sites with 19.3 percent (up 0.1 percentage points) and Yahoo Sites with 10 percent (up 0.2 percentage points).
"The emails are claiming that an evil SEO will ruin the site’s ranking in Google and other search engines if they do not come up and wire $1,500 to the evil SEO. [...]
"Starting in late September, we’re applying close variant keyword matching, an intuitive way to connect people with the businesses they’re searching for, to all exact and phrase match keywords."
"In a video on YouTube, Google’s John Mueller announced that Google’s engineers are working on another Penguin update.
Google's Feedburner doesn't like HTTPS source URLs
"When I migrated those sites, I tried to update the source URL of my feed in Feedburner settings but Google's Feedburner did not like the URL and spit back at 'Received HTTP error code 400 while fetching source feed' error."Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|