|Weekly SEO news: 2 September 2014|
latest issue of the Search Engine Facts newsletter.
Some days ago, Igor Rondel, Principal Development Manager, Bing Index Quality, published a blog post about the way Bing treats web spam. His post explains how Bing detects, processes and filters out search spam from their index.
In the news: no more authorship results on Google, 51%
of all website traffic comes from organic search, Yahoo is testing a
new interface, a Google patent targets web spam, and more.
Table of contents:
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| 1. Bing explains how they detect, process and
filter out search spam
ago, Igor Rondel, Principal Development Manager, Bing Index Quality,
published a blog post about the way Bing treats web spam. His post
explains how Bing detects, processes and filters out search spam from
Web page elements that help Bing to detect spam:
Bing tries to understand the spammer’s motivation. As most spammers want to make money, Bing analyzes the following:
Igor Rondel listed some spam techniques that Bing does not like. For example, Bing considers the following spam:How spammers create content
According to Bing's Igor Rondel, there are many content generation methods that spammers use:Do not use spam techniques if you want to get high rankings that last. Bing and Google have big anti-spam departments and your website will be penalized if you use spam techniques.
If you want to get high rankings that last, use white-hat SEO methods to promote your website. SEOprofiler only offers white-hat SEO methods that are good for web searchers, businesses and search engines.
If you haven't done it yet, try SEOprofiler now. SEOprofiler will help you to get better results with your website:
|2. Search engine news and articles of the week|
| Google's John Mueller: no more authorship results
"We've also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results. [...]
"Is SEO your primary content channel? It should be. 51% of all website traffic comes from organic search. Rich media flattens the click distribution curve on SERPs. Over 40% of revenue is captured by organic traffic."
"Google Authorship was primarily Google’s way to allow the authors of content to identify themselves for display purposes. [...]
"The test is very similar to Google for tablets interface. Here's how you can enable the experiment: Go to Yahoo.com and load your browser's developer console. Press Enter, refresh the page and you'll see the experiment."
Google patent attacks reverse engineering of local search listings
"The context is local search, where some business owners might be striving to show up in results in places where they don’t actually have a business location, or where heavy competition might convince them that having additional or better entries in Google Maps is going to help their business.Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|