|Weekly SEO news: 16 September 2014|
latest issue of the Search Engine Facts newsletter.
The links from other websites are a very important signal for Google's ranking algorithms. The links on your own website also influence the position of your web pages in Google's search results. This article explains how to optimize the internal linking structure of your website to make sure that search engines index your pages correctly.
In the news: Google expects a Penguin update in 2014,
Bing releases a spam filter, HTTPS & disavow links, and more.
Table of contents:
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| 1. How to use internal links to improve your
search engine rankings
The links from other websites are a very important signal for Google's ranking algorithms. The links on your own website also influence the position of your web pages in Google's search results. This article explains how to optimize the internal linking structure of your website to make sure that search engines index your pages correctly.Step 1: optimize the menu links on your website
The navigation menu of your website has a big influence on the linked pages as it appears on all pages of your site.
Step 2: link your product pages to the top categories
Breadcrumbs are a good way to link product pages to the top categories. Breadcrumbs provide a trail for the user to follow back to the main web page.
Step 3: link your product pages
Step 4: link your category pages
Step 5: link your blog content to your product pages and category pages
Why is all of this important?
When you optimize the internal linking structure of your website, you channel the link power and authority of your pages to the most important pages of your website.
Google understands contexts. If you use relevant anchor
texts on your website, you will help Google to rank your web pages for
the right keywords. A good internal linking structure will also help
your website visitors to find the right pages more quickly.
Use the website
audit tool in SEOprofiler to find the pages that require the most
clicks to be found. You might be surprised that many pages of your
website are hidden from your visitors.
|2. Search engine news and articles of the week|
| Google: expect a Penguin update in 2014
"In a video on YouTube, Google’s John Mueller announced a new Penguin update. [...]
On Twitter, Google's John Mueller answered a webmaster who was worried that moving a site to HTTPs might cause problems with the disavow links file of the domain. He said that there was nothing to worry about:
"We will not be giving out specific details on detection algorithms because spammers are likely to use that knowledge to evolve their techniques. I can, however, tell you that we look at a number of signals that suggest possible use of URL keyword stuffing, such as:
"Google has been answering queries with its search engine for over 15 years, and has been showing us it can answer questions with facts from its Browsable Fact Repository and/or the Google Knowledge Graph. [...]
No one should be moving their site to HTTPS for SEO
"You’re not going to see an increase in search referral traffic. You’re not going to see an increase in sales. Maybe in five years that will happen, although if it does then the entire world deserves to be sent back to the stone ages.Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|