|Weekly SEO news: 14 October 2014|
latest issue of the Search Engine Facts newsletter.
The home page of your website is the most important page of your site. It's the page that most people will see. Your home page must convince visitors that your website is interesting and it must enable visitors to find the other pages of your site.
In the news: export historical ranking data of your
website, Google rolls out custom affinity audiences, some find 'dwell
time' better than clicks, tablets and PC's are the same for Bing, and
Table of contents:
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| 1. How to optimize the home page of your website
for users and search engines
The home page of your website is the most important page of your site. It's the page that most people will see. Your home page must convince visitors that your website is interesting and it must enable visitors to find the other pages of your site.Your home page is not made for keyword optimization
The main purpose of your home page is not to rank for your keywords. The home page of Amazon.com does not have high rankings for the search terms "lcd tv", "gardening equipment" or "buy books". That's what the other pages on Amazon.com are for.
The home page of your website has the following purposes:
If you want to get high rankings for particular keywords, optimize other pages of your website for these keywords. The more pages you optimize, the better. In general, you should optimize one page of your website for one search term.
A web page that is highly relevant to one search term is better than a web page that is somewhat relevant to many search terms. If you optimize many of your web pages for different keywords that are related to the same topic, you'll show Google and other search engines that your website is relevant to that topic.
In general, the home page will get high rankings for a limited set of search terms:
In addition to these keywords, the home page of your website can rank for other keywords if they are closely related to the company. In general, it is more likely that other pages of your site will rank better for these keywords. Of course, both the home page of your website and the individual pages of your site need enough backlinks to rank.
Although you should optimize the individual pages of your website for particular keywords, there are still some things that you can do to optimize the home page of your website:
Search engine optimization only leads to results if the basics are in place. That means that your website must be quick and accessible, that there are no technical errors on your pages, etc. You can use the website audit tool in SEOprofiler to check your web pages for errors that can cause ranking problems.
The Top 10 Optimizer will help you to optimize the pages of your website for the keywords that are related to your business. If you haven't done it yet, try SEOprofiler now:
|2. Search engine news and articles of the week|
| New in SEOprofiler: export historical ranking data
"Starting today, you can export your historical ranking data in the ranking monitor. The new feature enables you to export all the rankings on Google, Yahoo and Bing that have been tracked by the ranking monitor since you started to use the ranking monitor with your keywords."
"Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper that finds time spent on content items — dwell time — is a better indicator of what people enjoy online. [...]
"Shop.org today released its 2014 online holiday sales forecast, expecting sales in November and December to grow between 8 – 11 percent over last holiday season to as much as $105 billion."
"A little over a year ago, Google launched Affinity Segments for AdWords and YouTube, which enable advertisers to target an audience based on 80 different interests and demographics.
Bing Ads: PCs and tablet computers are the same
"The previously announced device targeting changes to combine tablets and PCs into a single device target have now been completed. All existing and new campaigns that target PCs will also target tablets and vice versa."Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|