|Weekly SEO news: 4 November 2014|
latest issue of the Search Engine Facts newsletter.
Having high search engine rankings is the key to the success of any online business. High rankings are the perfect way to get more website visitors, more customers and more sales. Not all business owners know this. Here's how to show your boss the importance of search engine optimization (SEO).
In the news: Google's John Mueller about disavow link
negative SEO is real, mobile usability is important to Google, and more.
Table of contents:
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| 1. How to tell
your boss that your company needs SEO
search engine rankings is the key to the success of any online
business. High rankings are the perfect way to get more website
visitors, more customers and more sales. Not all business owners know
this. Here's how to show your boss the importance of search engine
Search engine optimization helps you to get your website in front of potential customers:SEO makes sure that your customers see the right pages
Search engine optimization helps you to get more customers. The tools in SEOprofiler help you to optimize your web pages as quickly and efficiently as possible.
In addition to that, SEOprofiler offers the tools that you need to track your success. If you haven't done it yet, create an SEOprofiler account now and see for yourself:
|2. Search engine news and articles of the week|
| Google: it’s okay to list an URL twice in a disavow
"In a tweet, Google’s John Mueller said that it was okay to list an URL twice in a disavow links file: 'Duplicates don't cause problems (but make your maintenance harder). I sort text-files before submitting.'"
"There is no doubt that the perception in the industry is that negative SEO is a problem. So much so, that in our last poll, only 11% thought negative SEO doesn't work. Now that we have 'white hat' clients requesting negative SEO and and most SEOs feel it is easy to do, it is an issue. [...]
"In July, Google began labeling the mobile search results that had results from Flash enabled sites with mobile warnings. The warning cautioned mobile users from clicking to the site, by showing a notice that reads: 'Uses Flash. May not work on your device. Try anyway | Learn more.'
"A mobile-friendly site is one that you can easily read & use on a smartphone, by only having to scroll up or down. Swiping left/right to search for content, zooming to read text and use UI elements, or not being able to see the content at all make a site harder to use for users on mobile phones.
Google AdWords: monitor the performance of your automated extensions
"we’re rolling out a new report in AdWords that shows you how your ads perform when they appear with automated extensions [...]Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|