Weekly SEO news: 30 December 2015
Welcome to the latest issue of the Search Engine Facts newsletter.

May all of your plans come true in 2015. To help you on your journey, we'll continue to provide you with leading-edge website promotion tools that will help you to get more website visitors, more customers, and more sales.

In the news: Yahoo introduces search on Aviate, conversion tracking on Google AdWords, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. We wish you a prosperous and successful new year!

May all of your plans come true in 2015. To help you on your journey, we'll continue to provide you with leading-edge website promotion tools that will help you to get more website visitors, more customers, and more sales.

You are special, you are unique; may your year be also as special and unique as you are!

We'll continue with our regular articles series next week. Until then, you might want to start with SEOprofiler to make sure that your online business becomes a success in 2015:

Try SEOprofiler and succeed in 2015

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2. Search engine news and articles of the week
Introducing search on Aviate
"Search on Aviate is your gateway to your apps, contacts and the Web, with Web results powered by Yahoo. Aviate will display all your search results directly on your homescreen, so you won’t have to open a browser or separate window.

This initial release is for English-speaking users in the U.S., but we look forward to bringing Search to more Aviators soon."

GoogleDirect Answers – natural language search results for intent queries

"The patent filings tells us that by providing natural language answers to a query, we are shown answers 'in a paragraph and/or list format that provide diverse or complex answers or more than one fact per answer.'"


These Google doodles that never ran are perfect

"If you happened to type Google.com into your browser yesterday you saw a wintery doodle by one Eleanor Davis, a illustrator who created four seasonal doodles for the search giant this year. These were all fantastic doodles, but her sketches that Google didn't run are pure gold."


Google AdWordsUsing Google Analytics for AdWords conversion tracking

"Today we’ll cover importing Google Analytics goals as conversions in Google AdWords. The Analytics code offers a few advantages for certain retailers. [...]

The first step is setting up goals in Analytics. Goals are the equivalent of conversions in the Analytics ecosystem. Since the platform tracks across the whole site rather than firing on a specific page, you’ll need to do a little configuration yourself."

Conversion tracking is the Hermione Granger of PPC
"Imagine that Harry had never bonded over chocolate frog cards with Hermione and Ron on that first time aboard the Hogwarts Express. In the battle against supreme darkness, his support, his guiding light, his conversion tracking would never have been there to illumine the way, to let Harry know when he was on the path to righteousness, or when he was just being a smarmy chumbucket."

Search engine newslets

  • The Oatmeal got to ride in Google's self-driving car.
  • TripAdvisor fined $610,000 in Italy for failing to prevent fake reviews.

3. Recommended resources

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4. Previous articles
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