|Weekly SEO news: 3 February 2015|
the latest issue of the Search Engine Facts newsletter.
Links from other websites are extremely important if you
want to get
high rankings on Google. Unfortunately, it can be very hard to get good
backlinks. Sometimes, your website itself is the reason why other
don't want to link to it.
In the news: Googlebot now supports TLS 1.2, Google
might not announce the next Penguin update, faster performance data in
Bing, and more.
Table of contents:
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|1. Seven reasons why people don't want to link to your website (plus solutions)|
Links from other websites are extremely important if you want to get high rankings on Google. Unfortunately, it can be very hard to get good backlinks. Sometimes, your website itself is the reason why other people don't want to link to it. Here are seven reasons why other people do not want to link to your site:
1. Your website looks like it's 2005
2. Your website is bloated
3. Your website contains broken links and images
4. Your website is sloooooooooow
People are impatient. If it takes too long until your website is rendered in the web browser, most people will go to another page. In addition, page speed is a ranking signal for Google. Make sure that all pages of your website load quickly.5. Your website content is outdated
Do you have a blog on your website? Is the last blog post several months old? Better remove the blog from your website. If you cannot maintain a blog, it can do more harm than good. People don't want to link to abandoned websites.6. Your website has way too many ads
A website that contains too many ads does not look like a professional site. People do not want to link to ads. They want to link to websites with content.7. The content of your website is unoriginal
If your website only contains content that can be found elsewhere, it's not likely that many people will link to your site. For example, there are more than 382,000 results for the search term "how to train a dog".Search engine optimization requires some work. If you invest some time into optimizing your website, you will get more website visitors, more customers, and more sales. The tools in SEOprofiler help you to work as efficiently as possible with your web pages. If you haven't done it yet, try SEOprofiler now:
|2. Search engine news and articles of the week|
| Googlebot supports TLS 1.2
Google announced on their Google+ page that Googlebot now supports TLS 1.2, i.e. it can now read these encrypted pages:
"Googlebot for Smartphones uses iPhone-based user-agent and obeys robots.txt, robots meta tag, and HTTP header directives for “Googlebot”, same as desktop. [...]
"In a Google Hangout, Google’s John Mueller said that the next Penguin update might not be announced: 'We are generally moving to a little bit of a faster [Google Penguin] update cycle there. But I can’t say that it will be monthly, there might be some changes there, subtle differences with the timing.'"
"You will now see your clicks and impressions in less than an hour of them occurring, down from 4 hours in the past. [...] Faster performance data, as well as impression and click performance reports (see list below) are all visible on the Campaign page. If you use the Bing Ads Reporting API, then you will need to set a flag on API calls indicating that you want to see data as it arrives (see the FAQ section below)."
Google mobile usability reports have a delay
In an online discussion, a webmaster wondered why it takes so long until the reports get updated:
Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|