Weekly SEO news: 10 February 2015
Welcome to the latest issue of the Search Engine Facts newsletter.

If your customers do not use the Internet, you don't need search engine optimization. If they do, you will lose a lot of money if you fail to optimize your site. Search engine optimization (SEO) is a basic investment that will have a big impact on your online success.

In the news: Google confirms a ranking algorithm tweak, more information about Google reconsideration requests, Yahoo gains market share, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How not to lose a lot of money

If your customers do not use the Internet, you don't need search engine optimization. If they do, you will lose a lot of money if you fail to optimize your site. Search engine optimization (SEO) is a basic investment that will have a big impact on your online success.

the benefits of SEO

Organic SEO is very cost efficient

Pay per click advertising has become very expensive. It is not unusual that a keyword has a cost per click of US$2.00 and above. If you get 20,000 visitors per month through that keyword on Google AdWords, you have to pay $40,000 per month.

If you invest a fraction of that cost in organic SEO to continually improve the position of your web pages in the regular search results, you will save a lot of money. For example, the professional SEO tool SEOprofiler starts at 49/month.

You can track your SEO results

Google Analytics and other website analytics programs can show you how much visitors you get from search engines and how much money you make from these referrals.

For example, the 'Top referrers' page in the analytics section in SEOprofiler shows you how many visitors you received through a particular link and how many of these visitors purchased on your site.

The 'Top keywords' page shows the keywords through which people find your site and you can also see how many of these people buy on your site.

You get high quality traffic

The visitors that come to your website through search engines are high quality visitors. They searched for keywords that are related to your website and then they clicked your web page on the search results page. In other words: these visitors want what you have to offer on your website. That can mean big revenue.

For that reason, it is very important that you choose the right keywords for search engine optimization. With the right keywords, you will get many new visitors who become customers.

Don't just focus on the big money terms. Also use location terms, informational terms, long tail keywords, etc. The more related keywords you use, the better.

High rankings for the right keywords will have a major influence on your revenue. Use the tools in SEOprofiler to get high rankings for the right keywords and make sure that your pages have a good conversion rate.

The time and money that you invest in search engine optimization will quickly pay for itself. SEO is one of the best investments that you can make for your company:

Try SEOprofiler now risk-free!

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2. Search engine news and articles of the week
Google confirms making “tweaks” to the search results but says no “update” to announce
"Yesterday, the SEO community noticed large fluctuations and changes in the Google search results. [...]

We asked Google about this and the company told us that, 'as usual,' it is 'continuing to make tweaks' to the search results but at this time, it has no 'specific update to announce.' Google also confirmed that whatever the community and the tools spotted, it was unrelated to the Google Panda Update or the Google Penguin update."

GoogleGoogle: We updated our Help Center article on reconsideration requests

"Now, you can find step-by-step information on how to submit a reconsideration request and the process behind reconsiderations. You can also find tips on how to document your request better and how to avoid potential pitfalls."


Analyzing lyrics in the Google SERPs and its impact on traffic

"From an SEO standpoint, between Google Panda and content surfacing in the SERPs, lyrics web sites are fighting a battle on two fronts. If it’s not Panda attacking the site one night, it’s the Knowledge Graph pushing song lyrics front and center in the SERPs. And in this day and age, wars are won by technology, not brute strength."


YahooYahoo gains further US search share in January

"StatCounter Global Stats reports that in January, Google took 74.8% of US search referrals followed by Bing on 12.4% and Yahoo on 10.9%, its highest US search share for over five years. [...]

Some analysts expected Yahoo to fall in January as a result of Firefox users switching back to Google. In fact Yahoo has increased US search share by half a percentage point."

Google Answers now showing action links for third-party web sites
"In November, we documented how Google began sprucing up their Google Answers boxes with answer action links. But the catch was, it only worked for Google specific content. I said, Google should give you and I a way to get these links as well - and it looks like they are now.

A search for [wordpress download], quickbooks install] and many other related queries will now show these action links directly in the Google Answer box."

Search engine newslets

  • Twitter reaches deal to show tweets in Google search results.
  • Google blinks on privacy, agrees to make changes In UK.
  • Directory owner charges $1,000 to remove low quality links.
  • Alan Eustace, Google’s SVP of Knowledge, is leaving the company.
  • Google: fighting bad advertising practices on the web — 2014 year in review. 
  • As Google abandons its past, Internet archivists step in to save our collective memory.
  • Google tests a darker line to separate ads from regular results.
  • All eyes on Apple as Google search deal expires next year.
  • Why Bing Ads will eventually overtake Google Adwords.

3. Recommended resources

Everything you need

SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • and much more.

Free trial Test full version for $1


Create a free trial account now or test the full version.

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4. Previous articles
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