|Weekly SEO news: 17 February 2015|
the latest issue of the Search Engine Facts newsletter.
How long does it take to get a first page Google ranking? That's a question that we often hear. There is no general answer to this question. It depends on many different factors. This week's article helps you to get a realistic timeline for your SEO goals.
In the news: Google Webmaster Tools stopped updating,
Google does not have a whitelist for the Panda and Penguin algorithms,
Microsoft open sources a small part of Bing, and more.
Table of contents:
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|1. How long does it take to get a first page Google ranking?|
That's a question that we often hear. There is no general answer to this question. It depends on many different factors. This article helps you to get a realistic timeline for your SEO goals.
The time that it takes to get results depends on the current state of your website. Has your website been penalized by Google? Has your website been optimized before? Have you used spammy SEO methods in the past?It's not Karma, it's the way SEO works
The things that you do today will influence your rankings tomorrow. If you used spammy SEO methods in the past, it's very likely that your web pages will be penalized today. If you used white-hat SEO methods, it is likely that your website will have better rankings today.So how long will it take to get high rankings?
Search engine optimization takes some time if you want to get sustainable results. If you continually work on your web pages, you will get high rankings that last.
Fixing critical errors on your website will often have an immediate effect on your rankings, i.e. it can happen that your rankings improve dramatically after fixing technical errors, remove bad links, etc.
What you should take from this article is that before beginning any SEO efforts, you should take time to assess the situation, plan both short- and long term-strategies, approach SEO as an ongoing process, and communicate realistic goals and timelines for improvement to the larger team and executives.The tools in SEOprofiler help you to work as efficiently as possible with your website. If you haven't done it yet, try SEOprofiler now:
|2. Search engine news and articles of the week|
| Google Webmaster Tools data stopped updating almost a
"Are you concerned that your Google Webmaster Tools reports have not updated in a week? Don't be, everyone else has the same issue. [...]
"Google’s John Mueller said in a Google+ hangout that Google doesn’t have whitelists for the Penguin or Panda algorithms:
"Auction Insights shows how you are performing in comparison with other advertisers who are participating in the same auctions as you. It can help you make strategic decisions about bidding and budgeting choices by showing you where you are succeeding and where you may be missing opportunities for improved performance."
"While we do not know how much of Bing Microsoft will eventually open source, it does make a lot of sense for them to go down this route with non-alogorithmic based technologies to drum up open-source support for the engine.
Google Adwords: upgraded tracking URLs
"Upgraded URLs have been one of the most time-saving tools we’ve used in AdWords. It’s allowed us to change custom tracking parameters for a group of URLs all in one place, without re-setting ad stats. We plan to upgrade our clients’ accounts over to upgraded URLs as soon as possible."
Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|