|Weekly SEO news: 24 February 2015|
the latest issue of the Search Engine Facts newsletter.
"Link building is dead" is something that you might have heard from several SEOs during the last few weeks and months. It's true that search engine optimization has changed a lot. But are links really not important anymore? Or are some people just drawing the wrong conclusions?
In the news: Google's close exact match variation has a
lower conversion rate, how to fix hacked sites, why reviews are hard,
Table of contents:
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|2. Search engine news and articles of the week|
| Google close variant exact match conversion rate 52%
lower than true exact match
"In late-September last year, Google rolled out mandatory close variant matching (CVM) to all phrase and exact match keywords. The change forced phrase and exact match keywords into auctions for queries that were deemed to be closely related to each keyword, such as plurals and misspellings. [...]
"Hacked sites can harm users by serving malicious software, collecting personal information, or redirecting them to sites they didn't intend to visit. Webmasters want to fix hacked sites quickly, but unfortunately recovering from a hack can be a complicated process."
"Reviews are hard. Particularly at Yelp. Most Americans have no desire to leave a review. When you combine that fact with fragmented market share and review site policies it becomes even more difficult."
"Google has acted as judge, jury and executioner in the wake of Europe’s right to be forgotten ruling. But what does society lose when a private corporation rules public information?"
Why won’t Google talk about mobile [ads] like everyone else?
"Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results. [...] Why doesn’t Google tell the market what’s going on in its mobile ad business? Perhaps no good can come of it."
Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|