|Weekly SEO news: 10 March 2015|
the latest issue of the Search Engine Facts newsletter.
Duplicate content is an issue for many webmasters. Although there is no penalty for having duplicate content on your website, Google has ranking algorithm filters that act very similarly to a penalty. What can you do to avoid duplicate content problems?
In the news: Google may flag sites with broken security
certificates, Google benefits a lot from Wikipedia, Google AdWords bans
use of hyperlinks for some, and more.
Table of contents:
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|1. Duplicate content: it's not a penalty but it feels like one|
content is an issue for many webmasters. Although there is no penalty
for having duplicate content on your website, Google has ranking
algorithm filters that act very similarly to a penalty. Google's Gary
Illyes confirmed at SMX last week that duplicate content does not
influence the other pages on your website.
What's the issue with duplicate content?
Duplicate content won't rank on Google as long as there is another more popular page with the same or similar content. If your website has multiple pages that contain the same content, it can be difficult for Google to pick the right version.What does Google think about duplicate content?
In general, Google does not consider duplicate content spam:How to avoid duplicate content issues
There are several things that you can do to avoid duplicate content problems:Duplicate content can lead to ranking problems on Google. Although there is no official duplicate content penalty, Google's filters for duplicate content have a very similar effect.
Use the website audit tool in SEOprofiler to find and remove duplicate content issues on your website. If you haven't done it yet, create your SEOprofiler account now:
|2. Search engine news and articles of the week|
| Google may flag sites that have broken security
certificates in the search results
"Gary Illyes from Google said [...] that about half of the security certificates on the web are broken certificates and he is experimenting with trying to address the problem in the Google search results. [...] It is unclear how 'broken' a secure page has to be for Google to issue this warning."
On Twitter, Google's John Mueller said that you should keep your HTTP site listed in Google Webmaster Tools after moving to HTTPS:
"The idea is that Google will use the billions of facts they have collected from Wikipedia, and other people’s sites without their permission, (facts aren’t copyrightable) and match those facts with the content of a site’s webpages to give a 'trust ranking' for every page. [...]
"My AdWords account was suspended after ten years of continuous advertising. I was told that hyperlinking from my domain to any another domain was a breach of Adwords policy. [...]
Google changes car insurance links after SEOs complain
"Google launched auto insurance comparison ads and in their announcement, Google used what SEOs would call keyword rich anchor text to link to both the new auto insurance comparison portal and the old credit card comparison portal. [...]
Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|