|Weekly SEO news: 17 March 2015|
the latest issue of the Search Engine Facts newsletter.
When you take a new client, it usually takes some time until you can show the new client results. The new version of the Keyword Spy tool helps you to offer your clients ranking reports that show many rankings.
In the news: Official Google statement about penalized
websites, brand is not a ranking factor, ranking fluctuations are
normal, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
|2. Search engine news and articles of the week|
| Official: updated Google algorithms do not treat
previously penalized sites differently
"Some webmasters think that it was more difficult to get high rankings for websites that had a Google penalty in the past. In a webmasters hangout, Google’s John Mueller said that this was not the case."
"Last time there was a big Penguin update by Google, i.e. Penguin 3.0, Google did not announce that it happened but they confirmed it after we asked about it. [...]
"I’m surprised the SEO industry continues to perpetuate the assertion that Google prefers 'brands.' The word 'brand' is used as if it is a ranking factor [...]
"A recent, small scale analysis we ran showed that more than 80% of the HTTPS URLs that are eligible for indexing (i.e. no crawl issues, no noindex, all's good), can't become canonical because website owners don't tell us about them.
Google: ranking fluctuations are normal
"The answer is very simple here. It is normal to see fluctuations in SERPs (the search engine results pages). There are continuous changes in SERPs and your competitors are also optimizing their web sites as well. So it is normal to rank number one and then number three and then number five, and then go back to number two. These are normal changes.
Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|