|Weekly SEO news: 24 March 2015|
the latest issue of the Search Engine Facts newsletter.
When was the last time you encountered a doorway pages in Google's search results? Although this doesn't happen very often, Google seems to think that doorway pages are still an issue. In the official Google blog, Google announced a new penalty for doorway page.
In the news: there might be a Google update on the way,
the latest search engine statistics, Google recommends auto-complete
for mobile forms, and more.
Table of contents:
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| 1. Official: Google to launch doorway pages
When was the last time you encountered a doorway pages in Google's search results? Although this doesn't happen very often, Google seems to think that doorway pages are still an issue. In the official Google blog, Google announced a new penalty for doorway pages.
What is a doorway page?
According to Google's announcement, doorway pages are
pages that are created solely for search engines.
Google published a list of
questions to ask of
pages that could be seen as doorway pages:
Most of the things above also apply to landing pages
that are used in Google AdWords campaigns.
Will Google penalize these landing pages?
Unfortunately, that's not clear yet.
Landing pages are good for pay per click campaigns but they are not suitable for organic search engine optimization. High rankings on Google and other search engines are the result of on-site and off-site optimization.
The tools in SEOprofiler help you to optimize your web
pages while following all rules of Google. If you haven't done it yet,
try SEOprofiler now:
|2. Search engine news and articles of the week|
| Mountain View, we may have an update
"Over the past few days
I've been seeing small
chatter here and there about the search results shifting around and
changing at Google.
"Google Sites led the U.S. explicit core search market in February with 64.5 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 19.8 percent (up 0.1 percentage points) and Yahoo Sites with 12.8 percent. Ask Network accounted for 1.8 percent of explicit core searches, followed by AOL, Inc. with 1.1 percent."
"In a world where users browse the Internet using their mobile devices more than their laptops or desktops, having forms that are easy and quick to fill out is crucial! [...]
Making websites friendly and easy to browse for users on mobile devices is very important. We hope to see many forms marked up with the 'auto-complete' attribute in the future.
"The upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did. [...]
It is only impacting the mobile results and even so, it will have more of an impact than Panda or Penguin.
The question is, what did Zineb mean by that? Is she saying that let’s say this is impacting 40% of mobile search queries, whereas Panda impacted about 12% of all English queries and Penguin was closer to 4% of global queries across both desktop and mobile."
Leveraging search algorithms for Bing Predicts
"This feature analyzes web
sentiment, and other signals to predict the outcomes of events. My
colleague, Walter Sun, the technical lead for the project, will share
some insights on how Bing Predicts works."
Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|