Weekly SEO news: 7 April 2015
Welcome to the anniversary issue of the Search Engine Facts newsletter.

Our newsletter is 13 years old!

Getting rid of bad backlinks that point to your website can be a time-consuming and complicated task. That's why we developed the Link Disinfection tool.

If your website rankings have been damaged by an SEO service that used shady methods to promote your website, the link disinfection tool can help you a lot.

In the news: Google's mobile algorithm doesn't impact tablet search, improved keyword suggestions, Google takes more than half of online ad dollars, Wikipedia in Google, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Link disinfection: remove bad backlinks that point to your site

Getting rid of bad backlinks that point to your website can be a time-consuming and complicated task. That's why we developed the Link Disinfection tool.

If your website rankings have been damaged by an SEO service that used shady methods to promote your website, the link disinfection tool can help you a lot.

Link Disinfection tool

What exactly does the Link Disinfection tool do?

Google does not like artificial links (paid links, links from automated linking schemes, links that have been created by automated tools, all other artificial links, etc.).

If many of the links that point to your website are artificial, it is likely that Google will penalize your site.

If you have received a notification from Google, the Link Disinfection tool will help you to clean up your backlink profile. It analyzes the backlinks that point to your website and it filters the backlinks that might be suspicious.

Step 1: Check the links that are listed in the Link Disinfection tool list.

Click a link in the Link Disinfection tool to visit the linking web page. If you don't want to have a link from the page, click the "Add" link to add the link as a toxic link to the link manager:

Link Disinfection tool

Step 2: Contact the owners of the linking websites and ask them to remove the link.

Toxic links are marked in red in the link manager. They also have a red beaker icon instead of the regular website favicon.

The link manager can help you to get the contact information of other websites. Use the 'Contact Finder Pro™' feature to get the contact information of the linking site. Then contact the webmaster of the other site and ask them to remove the link to your page.

Link Disinfection tool: contact information

Step 3: Submit backlinks to Google's disavow links tool

Some webmasters won't remove the spammy links to your website. In addition, many spam websites don't have any contact information at all. In that case, create a disavow links file and submit it to Google.

The Link Disinfection tool in SEOprofiler can create the disavow links file for you. Google's disavow links tool enables you to inform Google about the backlinks that you don't want. You can use that tool if a website doesn't want to remove the harmful backlink to your site.

Link Disinfection tool: disavow links

The Link Disinfection plan is available in the SEOprofiler Smart plan and above. Log in to your SEOprofiler account now to use the Link Disinfection tool or test the SEOprofiler Smart plan risk-free:

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2. Search engine news and articles of the week
Google’s new mobile algorithm won’t affect tablet searches

"Google’s new mobile ranking algorithm that is going to be released on 21 April 2015 won’t affect searches that are made on tablet computers. It also won’t impact searches from regular desktop computers.

In a tweet, Google confirmed that the new algorithm will only impact searches done on smartphones."


GoogleDoes Google's Pigeon local algorithm impact organic rankings? Doubtful. 

"Does Google's local algorithm, which is now known as the Pigeon update directly impact your organic rankings? [...]
So if anything, the web search algorithm impacts more of the local results than the other way around."


New in SEOprofiler: keyword suggestions for Singapore and Switzerland

"We have extended the keyword suggestion tool in SEOprofiler. In addition to the existing countries and languages, the keyword suggestion tool now supports Singapore (English) and Switzerland (French). We have also greatly extended the keyword databases for Turkey (Turkish) and Australia (English)."


GoogleGoogle will take 55% of search ad dollars globally in 2015

"Google is still by far the dominant player in search, and we estimate the company will see 15.7% search ad revenue growth this year, increasing to $44.46 billion worldwide.  That figure would account for 54.5% share in 2015."


Did Wikipedia take an organic hit in Google Search?

"Wikipedia has historically dominated Google's search results - no one would argue with that.

But now with the knowledge graph, does Google have a need to rank Wikipedia at the top, when instead, it just takes the content from Wikipedia and other sources and places that information in the top knowledge graph box?"


Search engine newslets

  • Google showing related searches (competitors) in autocomplete.
  • New in SEOprofiler: improved weekly keyword opportunities.
  • Play Pac Man on Google Maps.
  • Bing Ads: top movers helps identify and diagnose performance variations.
  • EU lays groundwork for antitrust charges against Google.
3. Recommended resources

Everything you need

SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • and much more.

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Create a free trial account now or test the full version.

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4. Previous articles
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