|Weekly SEO news: 12 May 2015|
the latest issue of the Search Engine Facts newsletter.
Some people use the best SEO tools to promote their websites but they still do not succeed. What is the reason for that and what can you do to make sure that your search engine optimization campaign becomes a success?
In the news: why Google's mobile algorithm update wasn't
displayed, and more.
Table of contents:
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| 1. Four things that you should do before SEO can
help your website
people use the best SEO tools to promote their websites but they still
do not succeed. What is the reason for that and what can you do to make
sure that your search
engine optimization campaign becomes a success?
Before you start with your website marketing activities, do the following:
1. Check your business model
A sound business model is very important if you want to succeed on the Internet. The Internet has made many things easier than before but revenue must always be greater than your business expense.
Check the numbers: what is the estimated traffic, what's the profit margin, what is the conversion rate of your web pages, etc. The numbers must be convincing.
2. Check your market
If you enter a highly saturated market, you have to invest a lot of time and money to succeed. If you start a new dating site, don't expect to get high rankings with a few 'secret tricks' that you've found on a shady website.
The more competitive the market, the more you have to invest to succeed.
3. Check your product
If there are only 20 people who search for your product or service in a month, then search engine optimization won't get you far. Fortunately, good search engine optimization tools and research tools will help you to locate demands.
4. Check your website
If you only get visitors who do not buy from you, website promotion does not make sense. If you have an ugly website with a bad checkout process, then you won't get many customers. You need a great looking website that also works on mobile devices and you need web pages that convert visitors into customers. Otherwise, getting visitors to your website will be pointless.
You also have to check the technical aspects of your site. The technology that supports your marketing activities must work. If your order form doesn't work, it's no wonder that you don't get sales. The website audit tool in SEOprofiler helps you to check the technical aspects of your site.
Search engine optimization is very important and every business must do it. Before you do it, however, check the four points above. If you follow the advice of the tools in SEOprofiler, it's likely that your business will get very good results:
|2. Search engine news and articles of the week|
| Can Microsoft outsmart Google in search?
"f not from a change in browser market share, where does Bing’s growth originate? Desktop search statistics incorporate any search operation initiated from a desktop environment, including not only browser and website based searches, but also searches from within a desktop application or from the desktop itself. [...]
With Microsoft’s new browser, Edge, pre-installed on Windows 10, and Cortana winning sympathies, Bing could rapidly gain popularity, not only in the United States, but also in Europe and the rest of the world. Not least because 1.5 billion current Windows users globally will be invited to upgrade to Windows 10 this summer."
"In a webmaster hangout, Google’s John Mueller explained why Google’s mobile algorithm update didn’t have a very big effect on many websites."
"In a webmaster hangout, Google’s John Mueller said that Google might take action on overused emoji in title tags. [...] it’s like a waste of time, you might as well focus on things that will give you long term results to improve the quality of your site overall rather than just mess with the snippets."
Google may not do ‘nice’, but even the omnipotent need to survive
"Here’s Google, the mightiest search engine in the
universe, struggling to win press friends and get the European Union’s
antitrust campaigners off its back. [...] Google doesn’t do 'nice'.
Google is Godzilla, not Paddington Bear. But let’s dig around for
theories that might underpin this beneficence."
Search engine newslets
|3. Recommended resources|
SEOprofiler helps you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|