|Weekly SEO news: 19 May 2015|
the latest issue of the Search Engine Facts newsletter.
Checking the technical aspects of your website is a necessity if you want to make sure that Google and other search engines give your web pages high rankings. If your web pages contain particular errors, Google won't be able to see them. Regular website audits make sure that your site gets the rankings that it deserves.
In the news: Bing's approach to mobile-friendly, Google
penalizes thin-content sites, more about Panda and Penguin, user
experience is not a ranking factor and more.
Table of contents:
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| 1. Now Google see you, now they don't
the technical aspects of your website is a necessity if you want to
make sure that Google and other search engines give your web pages high
rankings. If your web pages contain particular errors, Google won't be
able to see them. Regular website audits make sure that your site gets
the rankings that it deserves.
1. Check your website for critial errors
Critical errors are errors that can have an immediate effect on the rankings of your website on Google:
2. Check your web pages for things that can cause problems
Even if your website does not contain critical errors, there are several things that can have a negative influence on the rankings of your web pages:
3. Check your web pages for things that can be improved
In addition to the things above, there are several things that you can check to make sure that your web pages get the best possible rankings:
4. Check your web pages for spelling mistakes
The website audit tool also checks your web pages for spelling mistakes. Most websites contain a lot of spelling mistakes and typing mistakes. First impressions count, so it's better to correct these mistakes.
The website audit tool in SEOprofiler regular checks
your web pages to make sure that everything is correct. You will save
time and you will be able to correct errors quickly and easily:
|2. Search engine news and articles of the week|
| Bing: our approach to mobile-friendly search
"You might have noticed we recently started tagging search results as 'Mobile-friendly'. This enables the user to skim through the search results to know which ones will quickly answer their information needs. [...]
Our approach to mobile friendliness as a ranking signal balances the need to improve the ranking for mobile-friendly pages, with the continued focus on delivering the most relevant results for a given query."
"Google has issued mass manual actions over 'Thin content with little or no added value.'
It seems Google went after a content network and located many of the sites participating in this network and then slapping them with thin content manual actions."
"Essentially, both (Panda and Penguin) are built-in in the realtime infrastructure, but the data has to be updated separately. I think this two-part process is what's leading to the confusion. [...]
Without the updated data, even though these algorithms are built into the real time infrastructure, you won't see any changes to your rankings around those specific algorithms."
"The mobile friendly update is purely about the user experience of your web site on a mobile device. But when it comes to desktop, Google currently doesn’t look at UX (user experience) signals for ranking. That may change but for now, UX is not a direct ranking signal."
Google AdWords: you can have up to 200 labels per account
AdWords labels are an additional way to group and report
on your AdWords campaigns. In an online discussion, Google's Kathleen
G. said that the maximum number of labels per account is 200. You can
apply a single label to a maximum of 1000 accounts.
Search engine newslets
|3. Recommended resources|
SEOprofiler helps you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|