Weekly SEO news: 2 June 2015
Welcome to the latest issue of the Search Engine Facts newsletter.

The Ranking Profiler tool in SEOprofiler enables you to spy on the Google rankings of your competitors. We collect and analyze massive amounts of data for millions of domains and keywords. Reveal the secret SEO strategies of your competitors.

In the news: local ranking changes on Google, Google might have a ranking penalty server, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. New in SEOprofiler: the brand-new Ranking Profiler tool

The Ranking Profiler tool in SEOprofiler enables you to spy on the Google rankings of your competitors. We collect and analyze massive amounts of data for millions of domains and keywords. At last count, we analyzed 915,643,403 different domains (nearly one billion).

  • Save time and money: reveal and understand the rankings of your competitors
  • Get the financial value of your competitors' rankings
  • See the ranked pages of your competitors and optimize your own pages
  • Amaze your clients with fast results
  • Detect the countries in which your competitors work

Competitive intelligence with the Ranking Profiler helps you to find the best keywords for your own business. Find the keywords that will improve your bottom line.

1. Save time and money: reveal and understand the rankings of your competitors

Choosing the right keywords is the cornerstone of successful search engine optimization. Choose the right keywords, and you will get many new customers. Choose the wrong keywords, and you will waste a lot of time and money.

If your website rankings do not deliver enough visitors, the Ranking Profiler will help you. You get access to valuable data on the rankings of your competitors:

  • The keywords that get the most searches.
  • The rankings that deliver the most visitors to your competitors.
  • The competitor page that gets the most visitors.
  • and much more...

If you know what works for your competitors, you can eliminate a lot of trial-and-error. Find out how others maximize the results of their rankings and benefit from their work.

Ranking Profiler overview

2. Get the financial value of your competitors' rankings

Rankings for the right keywords can have a very high financial value.

The Ranking Profiler tool shows you the value of each ranking that your competitors have. The value is calculated based on the position of the rankings in the search results, the monthly search volume for the keywords and the price per click the competitor would have to pay if he advertised for these keywords.

Compare your website rankings to your competitors and find your strenghts and weaknesses on the web. Find the gaps that you have to fill and improve the number of visitors who come to your site. Comprehensive filters enable you to find the exact keywords that you need.

Ranking Profiler keyword value

3. See the ranked pages of your competitors and optimize your own pages

Find out which pages of your competitors have the most rankings. You'll also see which pages get the most visitors. Analyze the content of your competitors' pages and improve the contents of your own pages.

Comparing your own metrics to the performance of your competitors will help you to develop a better website promotion strategy.

Ranking Profiler ranked pages

You also get an overview of the websites that compete with your for the same keywords and you get detailed information for every single competitor:

Ranking Profiler competitors

4. Amaze your clients with fast results

When your SEO agency takes a new client, it usually takes some time until you can show the new client results. The Ranking Profiler helps you to offer your clients ranking reports that show many rankings.

Ranking Profiler fast results

Show your clients that you have taken the time to identify the keywords for which they are currently ranked. The Ranking Profiler tool in SEOprofiler monitors the keywords that deliver a significant amount of visitors.

5. Detect the countries in which your competitors work

Your competitors might get customers from countries in which you don't operate yet. The Ranking Profiler shows you how many visitors your competitors get from particular countries:

Ranking Profiler countries

Full access to comprehensive data

The Ranking Profiler tool offers comprehensive filters that enable you to find the data that you need quickly and easily.

Ranking Profiler filters

In addition, you can use the CSV export feature to work with the data in spreadsheet applications and other tools:

Ranking Profiler export

You can also create great-looking PDF reports that you can show your clients with the Ranking Profiler. The reports in SEOprofiler enable you to show your clients that you do great work.

Try SEOprofiler now!

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2. Search engine news and articles of the week
What Google’s patents tell us about ranking in Universal Search

"These algorithms are based not just on traditional ranking factors that assess relevance and authority, but also by how data may be optimally visually displayed for various device types and screen sizes."


GoogleSignificant local ranking changes on Google: caused by a Googlebomb fix?

"Many webmasters have noticed screwy Google location results. On Twitter, Google’s Gary Illyes said that they are aware of the issue. [...]

Building upon a key algorithmic change we developed for Google Search, we’ve started to update our ranking system to address the majority of these searches."


Two reasons why I don’t buy into the Quality Score hype

"I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing on the performance of an account from a business perspective. [...]

Reason #1: higher Quality Score doesn’t translate into better performance [...] Reason #2: automated opinions: another reason I’m not a fan of the QS metric."


Statistics7 audience targeting data types versus search data (the keyword is still the undefeated champ)

"Having seen the power of the keyword for the last twelve years in search engine marketing (SEM), I wanted to do my own investigation. [...]

Other than the scale issue mentioned above, I cannot think of any single data type better to target a consumer than with their searched keyword history."


Does Google have a penalty server?


"In the responsive design hangout, Google's John Mueller was sharing his browser and one of his most recent tabs in the Chrome browser has the title tag 'Penalty Server.' [...]

I assume this is where Googlers like John and others can go to quickly see if a site was hit by a manual action and/or Google algorithmic penalty such as Panda or Penguin. Which leads up back to the automated action viewer which is not coming any time soon."


Search engine newslets

  • Apple’s ‘Proactive’ to take on Google Now with deep iOS 9 search, Augmented Reality Maps, Siri API.
  • Renaming Bing Webmaster Tools "not on the radar".
  • Google drops biblical answer for what happened to the dinosaurs.
  • #HowOldRobot in Bing Image search.
3. Recommended resources

New version

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • new: AdWords Profiler and Ranking Profiler
  • and much more.

Free trial Test full version for $1


Create a free trial account now or test the full version.

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4. Previous articles
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