|Weekly SEO news: 2 June 2015|
the latest issue of the Search Engine Facts newsletter.
The Ranking Profiler tool in SEOprofiler enables you to spy on the Google rankings of your competitors. We collect and analyze massive amounts of data for millions of domains and keywords. Reveal the secret SEO strategies of your competitors.
In the news: local ranking changes on Google, Google
might have a ranking penalty server, and more.
Table of contents:
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|2. Search engine news and articles of the week|
| What Google’s patents tell us about ranking
in Universal Search
"These algorithms are based not just on traditional ranking factors that assess relevance and authority, but also by how data may be optimally visually displayed for various device types and screen sizes."
"Many webmasters have noticed screwy Google location results. On Twitter, Google’s Gary Illyes said that they are aware of the issue. [...]
Building upon a key algorithmic change we developed for Google Search, we’ve started to update our ranking system to address the majority of these searches."
"I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing on the performance of an account from a business perspective. [...]
Reason #1: higher Quality Score doesn’t translate into better performance [...] Reason #2: automated opinions: another reason I’m not a fan of the QS metric."
"Having seen the power of the keyword for the last twelve years in search engine marketing (SEM), I wanted to do my own investigation. [...]
Other than the scale issue mentioned above, I cannot think of any single data type better to target a consumer than with their searched keyword history."
Does Google have a penalty server?
"In the responsive design hangout, Google's John Mueller was sharing his browser and one of his most recent tabs in the Chrome browser has the title tag 'Penalty Server.' [...]
I assume this is where Googlers like John and others can
go to quickly see if a site was hit by a manual action and/or Google
algorithmic penalty such as Panda or Penguin. Which leads up back to
the automated action viewer which is not coming any time soon."
Search engine newslets
|3. Recommended resources|
SEOprofiler helps you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|