|Weekly SEO news: 7 July 2015|
the latest issue of the Search Engine Facts newsletter.
Even if you do not intend to copy the backlinks of your competitors, you can use competitive link analysis to your advantage. Regardless of the niche that your business is in, there are always some websites that must link to your site if you want to be successful. Competitive link analysis helps you to identify the authority websites in your niche.
In the news: the latest search engine statistics, an
extended keyword suggestion tool, click
share on Yandex, Bing to power AOL search, and more.
Table of contents:
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| 1. How competitive link analysis can help your
website (with instructions)
if you do not intend to copy the backlinks of your competitors, you can
use competitive link analysis to your advantage.
Regardless of the niche that your business is in, there are always some
websites that must link to your site if you want to be successful.
Competitive link analysis helps you to identify the authority websites
in your niche.
1. How to find related blogs that matter
It can be tough to find blogs that are willing to write about your company. If you contact blogs where your competitors have already been mentioned, it will be much easier to get a link.
To find these blogs, enter the URL of a competitor in the Link Profiler tool in SEOprofiler and select "blog" in the "link context" filter. The Link Profiler will show you the blogs that link to your competitors. You will also find out how these blogs link to your competitors:
Finding websites that are willing to link can be difficult. If you find the websites that link to two or more of your competitors, it is very likely that these sites will also link to your site.
The Hub Finder tool in SEOprofiler shows you the sites that link to several of your competitors. Just enter the keyword for which you want to get high rankings in the Hub Finder tool. The Hub Finder tool then retrieves the pages that currently have high rankings for that keyword and it also shows you the websites that link to all of these high ranking sites:
Usually, this method delivers many relevant and authoritative websites that could link to your site. Just like all link building tools in SEOprofiler, the Hub Finder tool integrates with the link manager (a tool that makes building links much easier).
That means that you can quickly add a website to the link manager, and you will get contact information and other metrics automatically.
3. How to identify linking trends
Do your competitors get many nofollowed links? Are most of the links image links? Do many health related sites link to your competitors? The relevancy of the links is important.
Enter the URL of a competitor in the Link Profiler tool in SEOprofiler and open the "industries", "link contexts" and "countries" pages to see what kind of backlinks your competitor gets:
Click on an industry name to see the exact pages in this industry that link to your competitor.
Link categories are much more helpful than abstract numbers such as 'domain authority 15'. Relevancy is more important than arbitrary numbers.
You can also view from which countries your competitor is linked. This can help you to spot unexpected link patterns:
|2. Search engine news and articles of the week|
| Study: 1st position in Yandex receives
18.5% of clicks
"Yandex SERP layout is different from Google’s [...] CTR of Yandex.Direct ads is on average higher than Google’s. Does this result into fewer clicks on organic search results? [...]
According to the report, the 1st position in Yandex for non-branded queries receives about 18.5% of all available organic search traffic. [...] Branded search queries, as expected, have much higher organic CTR."
"Google Sites led the U.S. explicit core search market in May with 64.1 percent market share, followed by Microsoft Sites with 20.3 percent (up 0.1 percentage points) and Yahoo Sites with 12.7 percent. Ask Network accounted for 1.8 percent of explicit core searches, followed by AOL, Inc. with 1.2 percent (up 0.1 percentage points)."
"‘Our keyword suggestion tool has become even more powerful. In addition to the existing countries and languages, the keyword suggestion tool now supports Malta (English and Italian), Chile (Spanish) and Hong Kong (English)
We have also greatly extended the keyword databases for Brazil (Portuguese) and the Netherlands (Dutch). Of course, all other country/language variations are also updated continually."
"Beginning January 1st, 2016 Bing will become the exclusive provider of search and search advertising services across AOL properties.
Now with 20% market share in U.S., we are continuing to grow through consumer preference and through key partnerships. The 10-year deal with AOL is the latest to validate the exceptional quality of our search results and marketplace."
How Google may trigger answer box results for queries
"A Google patent application describes how Google may identify search results for a query that are associated with an answer box topic in response to those results to decide what to show in an answerbox for that query."
Search engine newslets
|3. Recommended resources|
SEOprofiler helps you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|