|Weekly SEO news: 4 August 2015|
the latest issue of the Search Engine Facts newsletter.
Search engine optimization is so important that even Google is looking for SEO managers that help them to improve the organic rankings of their web pages. If you think that your website does not need search engine optimization, you might want to reconsider your position.
In the news: Google's Panda update is slow for
more about Bing's traffic drop, Google click-through ranking patent,
Table of contents:
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1. Even Google
needs SEO - better do not ignore it for your own site
Search engine optimization is so important that even Google is looking for SEO managers who help it to improve the organic rankings of their web pages. If you think that your website does not need search engine optimization, you might want to reconsider your position.
What exactly is Google looking for?
Google has posted a job offer for a full-time 'Program Manager for Technical SEO':
a Program Manager for Technical SEO, you will work with
cross-functional teams across Marketing, Sales, Product Development,
Engineering and more to help drive organic traffic and business growth.
Google: search engine optimization is important
Google's job offer has several implications:
1. Even though Google is the most visited website in the world, they still acknowledge the importance of search engine optimization. Even Google needs to comply and compete.
2. Google are saying that they are following responsible search practices and that they want to compete fairly in their own search results.
3. Google has an enormous marketing budget. Nevertheless, they find SEO very valuable for their marketing purposes.
Stop spamming, start doing SEO
Note that the ad is talking about search engine optimization, not about spamming. So forget about automated link building tools, article spinners or other shady SEO methods.
If you want to be successful, you have to start doing real SEO: create good web page content, optimize that content, make sure that search engines can index your web pages, improve the links that point to your site, etc.
The tools in SEOprofiler help you to do real SEO. If you want to get high rankings on Google and other search engines, SEO is crucial. If you haven't done it yet, try SEOprofiler now and see for yourself:
|2. Search engine news and articles of the week|
| Google: the Panda 4.2 update is
slow for technical reasons
"In a Google Hangout, Google’s John Mueller explained why the latest Panda 4.2 rollout update is taking months instead of weeks [...]
We are crawling and indexing normal, and we are using that content as well to recognize higher quality and lower quality sites. But we are rolling out this information in a little bit more slower way. Mostly for technical reasons."
"Bing says the drop in organic traffic you see in your analytics might be related to their HTTPS migration. Expect the drop to continue as they push more searchers over encrypted search."
The rational, if Google cannot fully see your web site, it may result in Google not fully understanding your web site, leading to 'suboptimal rankings,' as Google put it."
"The patent does list a number of advantages of an approach like the one it describes, but the statements from Gary Illyes seem to make it unlikely to be used.
This is the first patent I’ve seen from Google that is so much unlikely to be used, but I am often asked about how easy or difficult it is to tell whether or not a patent I’ve written about has been implemented. So, I wrote about this one to show that sometimes the patents are possibly wrong."
Yahoo testing ratings only ads in search results
"Yahoo is testing an interesting way to display ads in their search results, with ads that are nothing more than the rating with the website name and a 'Top Rated Sponsors' header in the sidebar. [...]
They only show up on the right hand sidebar of the search results and they appear above the 'see more ads for' and the regular ads. But if the page has shopping ads on the right side, then this 'top rated sponsors' will show up underneath it."
Search engine newslets
|3. Recommended resources|
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|