|Weekly SEO news: 11 August 2015|
the latest issue of the Search Engine Facts newsletter.
Now that Google penalizes websites with bad backlinks, getting high quality backlinks has become even more important than it was before. Many people say that content matters most, which is true to some degree.
However, good links are necessary to make sure that people find your content. This week's article explains why you didn't get the links that you asked for (and what you can do about it).
In the news: the consequences of ignoring links,
do not noindex your
website on vacation, incorrect hreflang implementation won't hurt you,
Table of contents:
|2. Search engine news and articles of the week|
| The unfortunate consequences of
"Think it's enough to have great content and great PR? Think again. Columnist Andrew Dennis explores some high-profile examples of missed opportunities that result from ignoring link-building. [...]
Links are foundational to the Web, and they’re simply too important to overlook within your digital marketing. If you don’t account for links, it diminishes the other marketing tactics you’re implementing."
"It seems that some webmasters add a noindex command to the robots.txt file of their website when they go on vacation. Google’s John Mueller has said on Google+ that you should not do that."
"New technology for smartphones will monitor activity and send information before it is requested; locking in loyal users [...]
For Apple, that means more returning customers for its iPhones. For Google, it means more engaged users for its advertisers."
"Mariel Martinez asked Google's Gary Illyes if having an incorrect hreflang implementation will hurt you or not [...]
Gary responded on Twitter saying 'nope,' it won't hurt you but Google will 'just ignore it.'"
The locals take on Google’s home service ads
"Last week’s appearance of Google’s Home Service Ads sent a bit of a shockwave across the Local Search industry. [...]
This may really screw with organic local pack displays in the SERPs. (Time to rebrand as 'Local Lead-Gen Guide'?)"
Search engine newslets
|3. Recommended resources|
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|