Weekly SEO news: 11 August 2015
Welcome to the latest issue of the Search Engine Facts newsletter.

Now that Google penalizes websites with bad backlinks, getting high quality backlinks has become even more important than it was before. Many people say that content matters most, which is true to some degree.

However, good links are necessary to make sure that people find your content. This week's article explains why you didn't get the links that you asked for (and what you can do about it).

In the news: the consequences of ignoring links, do not noindex your website on vacation, incorrect hreflang implementation won't hurt you, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Three reasons why you didn't get the links that you asked for

Now that Google penalizes websites with bad backlinks, getting high quality backlinks has become even more important than it was before. Many people say that content matters most, which is true to some degree. However, good links are necessary to make sure that people find your content.

Three tips that will help you to get more links.

As you might have found out, good links are hard to get. What can you do if your link building campaign does not work? Did you do something wrong? Here are three reasons why you didn't get the links that you asked for:

1. You don't have a relationship with the other site

If you treat your potential link partners as a list that you have to work off then you won't get many positive replies. People don't want to be just an item on your list.

If you create a relationship with the owner of the other site, it's much more likely that you will get a link. Before you promote your site, interact with the other website outside of promotion requests. Friends will share your website and link to your site.

2. You haven't contacted the other site correctly

Some people prefer Twitter, others can be reached on Xing or LinkedIn. If you have made a contact as recommended above, you probably know the preferred contact method.

Don't even think about sending link request messages in bulk. Bulk emails don't work and people will think that you're a spammer (which is true if you send bulk link requests).

3. There wasn't any incentive

What's in it for me? If you do not give a compelling reason to link to your content, people won't link to it. Instead of writing "Check our my great article" try it with "Do your blog readers also have this problem?". That way, you imply that you offer a solution to their reader's problems.

If you want other people to link to your site, you have to offer them a reason to link to your site. Realistically, other people don't care about your site. You have to offer something that helps the other site.

Link building is full of ups and downs. If your first attempt doesn't work, try it again. The tools in SEOprofiler help you to perform your link building campaign as efficiently as possible.

For example, the link manager tool shows you when and how you contacted the owner of the other website, it retrieves contact information for you, it shows additional data about each website, and much more. There are many features in the link manager that help you to make link building less of a chore:

See plans & pricing

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2. Search engine news and articles of the week
The unfortunate consequences of ignoring links

"Think it's enough to have great content and great PR? Think again. Columnist Andrew Dennis explores some high-profile examples of missed opportunities that result from ignoring link-building. [...]

Links are foundational to the Web, and they’re simply too important to overlook within your digital marketing. If you don’t account for links, it diminishes the other marketing tactics you’re implementing."

Editor's note: further information about the importance of links can be found in our main article above.


John MuellerGoogle: do not noindex your website when you go on vacation

"It seems that some webmasters add a noindex command to the robots.txt file of their website when they go on vacation. Google’s John Mueller has said on Google+ that you should not do that."


Apple and Google know what you want before you do

"New technology for smartphones will monitor activity and send information before it is requested; locking in loyal users [...]

 For Apple, that means more returning customers for its iPhones. For Google, it means more engaged users for its advertisers."


GoogleGoogle: incorrect hreflang implementation won't hurt you

"Mariel Martinez asked Google's Gary Illyes if having an incorrect hreflang implementation will hurt you or not [...]

Gary responded on Twitter saying 'nope,' it won't hurt you but Google will 'just ignore it.'"


The locals take on Google’s home service ads


"Last week’s appearance of Google’s Home Service Ads sent a bit of a shockwave across the Local Search industry. [...]

This may really screw with organic local pack displays in the SERPs. (Time to rebrand as 'Local Lead-Gen Guide'?)"


Search engine newslets

  • 7 pack becoming 3 pack with mobile like snak pack rollout?
  • Bing showcases Yelp reviews in search results.
  • Bing adds TripAdvisor reviews to search results for hotels & attractions.
  • Yahoo testing search result ads with colored background.
  • Google knows about the missing day in Google Analytics.
  • Yahoo goes after fashionistas with acquisition of Polyvore.
3. Recommended resources

New version

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • new: AdWords Profiler and Ranking Profiler
  • and much more.

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
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