Weekly SEO news: 18 August 2015
Welcome to the latest issue of the Search Engine Facts newsletter.

All website owners need more traffic and more sales. Search engine optimization (SEO) is one of the best ways to reach these goals. Many people lose a lot of money because they don't use SEO correctly.

In the news: user actions aren't a ranking factor, how to deal with doorway pages, CTR is not a ranking factor, links to 404 pages do not count, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Four tips that make sure that SEO works for your website

All website owners need more traffic and more sales. Search engine optimization (SEO) is one of the best ways to reach these goals. Many people lose a lot of money because they don't use SEO correctly.

They are afraid that SEO is too difficult or not suitable for their company. Here are four things that you can do to make sure that SEO works for you:

it can be done

Tip 1: know what you're doing

Search engine optimization seems complex when you start. It's normal that beginners are confused and uncertain.

Fortunately, SEO isn't rocket science. Reading a step-by-step SEO tutorial will familiarize you with the basic concepts of search engine optimization.

Even if you plan to hire an SEO agency you should read such a tutorial. If you have better knowledge, you can judge the level of expertise of the agency that you hire.

Tip 2: make sure that SEO is a regular task in your business

Some people think that they don't have the staff or the time for SEO. This usually means that search engine optimization is not a high priority for your business. That's a mistake.

Good search engine optimization campaigns can drive a lot of targeted visitors to your website. Good SEO can turn an underperforming website into a cash cow for your business.

Consider changing your priorities. High rankings for the right keywords have a direct influence on the sales of your business.

Tip 3: you can compete with big brands if you do it correctly

Smaller websites can be quicker than big brands. Big companies often take months to change something on their web pages. There are several things that you can do to compete with large brands:
  • Use better and more targeted keywords that attract better customers.
  • Make your web page titles and descriptions more attractive so that searchers click on your site in the search results.
  • Improve your website navigation so that searchers find things more quickly on your site.
  • Offer something that the big brand does not offer. This can be personal support, better customer service, etc.

Tip 4: choose the right service or tool

Normally, good SEO campaigns pay for themselves. Unfortunately, there are many shady "SEO agencies" that aren't as reputable as they should be. If you hire such an agency, it can happen that you spend a lot of money for nothing.

Fortunately, there also are reputable SEO agencies and do-it-yourself SEO tools that will help you to get a good return on investment.

Search engine optimization is one of the best things that you can do to get more website visitors and more sales. If you haven't done it yet, try SEOprofiler now. SEOprofiler is a do-it-yourself SEO tool that will help you to get high rankings, more website visitors, and more sales:

See plans & pricing

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2. Search engine news and articles of the week
Google: we have algorithmic diagnosis tools so we are not in a black box

"We know Google can check if a site is penalized or not. Google has told webmasters in real time if they are penalized many many times. We even saw what Google calls the Google Penalty Server.

Google's John Mueller finally spoke more about this server, at least, I am assuming that is what he references when he talks about Google's own internal diagnosis tools."

John MuellerGoogle’s John Mueller: user actions on your website aren’t a ranking factor

"In a webmaster hangout, a webmaster asked if it was a positive ranking factor if a visitor filled out a form or spent time on a website. Google’s John Mueller said that this is not the case."

How to clean up doorway pages without causing Google issues

"So if you do have a doorway page problem you are dealing with, both 301 and noindex are suitable ways of handling them, you don’t have to delete the pages outright, especially if they are getting traffic of some variety now."

GoogleIs CTR a ranking factor in organic results?

"More and more data seem to support this experiment’s conclusion that click-through rate does not impact search engine rankings. In fact, at SMX Advanced, Gary Illyes from Google confirmed that 'Google uses clicks made in the search results in two different ways — for evaluation and for experimentation — but not for ranking.'

If you think about it, it clearly fits into Google’s policy of 'fixing' ranking factors that are easy to manipulate. This also goes hand-in-hand with recent heavy SERP fluctuations that still remain unnamed."

Google: links to 404 pages on your website do not count

"On Twitter, Google’s Gary Illyes said that links that point to non-existent (404) pages on your website do not count. This even applies to 'soft' 404 pages, i.e. pages that show an error message but deliver a '200 OK' status code."

Search engine newslets

  • Bing launches ads marketplace trends website.
  • Google indexes images from PDF files.
  • WSJ.com: Google’s restructuring unlikely to affect its European headaches.
  • Takeaway from Google’s new local 3-pack: Go niche, young man!
3. Recommended resources

New version

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • new: AdWords Profiler and Ranking Profiler
  • and much more.

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
Back to table of contents - Visit SEOprofiler.com