Weekly SEO news: 25 August 2015
Welcome to the latest issue of the Search Engine Facts newsletter.

Paid search marketing on Google AdWords and other sites is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. There are also many drawbacks. Which is better? AdWords or SEO?

In the news: Wikipedia about traffic from Google, the latest search engine statistics, HTTPS shouldn't have a negative impact, and more.

Table of contents:

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Andre Voget, Johannes Selbach, Axandra CEO

1. Google AdWords or SEO? What is better?
Paid search marketing on Google AdWords and other sites is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business.

Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.

You can waste a lot of money with AdWords

What is the difference between SEO and paid search marketing?

SEO (search engine optimization) concentrates on the regular "organic" results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don't have to pay for each click.

If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the "sponsored results" section of the search results page.

In the long term, SEO is better because it delivers lasting results

Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.

To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.

In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.

In the short term, SEO is better because you are forced to improve your website

If you use paid search marketing, your website will get visitors because you pay for them. With SEO, you get website visitors because your website is good.

If you use SEO to promote your website, you are forced to optimize your web pages: the content, the usability, etc. Although this requires more work, your website and your revenue will benefit greatly from these changes.

Google AdWords is better if you need immediate results

Paid search marketing on Google AdWords and other sites is great if you have the money and if you need website visitors now.

If you want to get high rankings that last without paying for every single click, use SEO to promote your site. In the long run, SEO has a much better return-on-investment.

SEOprofiler is a full-featured SEO tool that offers many powerful features at a very competitive price. If you haven't done it yet, try SEOprofiler now:

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Back to table of contents - Visit SEOprofiler.com

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2. Search engine news and articles of the week
Google: we never index all your pages

"Google's John Mueller said on Twitter that Google never will index all pages. [...]

His response was towards a webmaster who wanted to know a way to figure out which pages on his site Google did not index. So John said, 'We never index all pages, so you can'f always fix that. Do you see sites with important ones missing? That'd be a bug.'

Meaning, it is perfectly normal for you to have a web site of 1,000 page and Google only index 900 or so of those pages."


John MuellerGoogle controls 65 percent of Search, Bing 33 percent

"In terms of non-network share, Bing saw a tiny 0.1 percent gain in July, and so did Ask. Google was flat with 64 percent, unchanged for the past three months. Yet Google’s market share is down from 67.6 percent a year ago. [...]

Bing and Yahoo combined in July accounted for 33.1 percent market share. AOL will soon be a Bing-powered search property. If that were the case today, the share of Bing and Bing-powered searches would represent 34.3 percent of all query volume."


Google referer data to Wikipedia (PDF)

"The hypothesis as to how this drop came about is that Google began prioritising their own, or other, sources of information, and that the traffic drop comes from a reduction in visits from Google.

We were tasked with investigating this drop and understanding if we could see any reduction in traffic from the data stored by the Wikimedia Foundation’s servers."


GoogleGoogle: you shouldn't see negative impact after going to HTTPS

On Twitter, Google's Gary Illyes said that switching your website to HTTPS shouldn't have any negative impact. There might be some issues for one or two weeks. Anything longer is something unusual.


Google goes after the app interstitial: protecting consumers or its own search monopoly?


"Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high page abandonment rates. But Jeremy Stoppelman of Yelp believes that there might be something more at play."


Search engine newslets

  • Google Hangouts now has its own website.
  • Google adds (or is testing) organic results in Local Finder knowledge panel.
  • The early impact of Google adding more ads to mobile SERPs.
  • Bing announces availability of the knowledge and action graph API for developers.
3. Recommended resources

New version

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • new: AdWords Profiler and Ranking Profiler
  • and much more.

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
Back to table of contents - Visit SEOprofiler.com