|Weekly SEO news: 29 September 2015|
the latest issue of the Search Engine Facts newsletter.
Some people think so much about building backlinks
and getting mentions
on social networks that they forget the basics of SEO. Without a solid
foundation, your website won't get high rankings.
Table of contents:
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1. Back to the
basics: how to optimize the content of your web pages
Some people think so much about building backlinks and getting mentions on social networks that they forget the basics of SEO. Without a solid foundation, your website won't get high rankings.
If your website is about cars, it won't be found for the keyword "buy shoes" even if it has thousands of high quality backlinks.
First things first
Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct. On-page optimization is very important if you want to be found for the right search terms.The content of your web pages must be relevant
There are several things that you can do to make
that your web pages will be found for the right search terms:
It is important that your keywords appear in the right elements on your web pages. If you use the keyword too often, this can look like spamming.
For that reason, it is very important that you find the right balance. The Top 10 Optimizer in SEOprofiler helps you to find the perfect balance.
The navigational elements on your website should be logical and easy to use. A good website navigation helps Google to index your web pages correctly:
Optimizing the on-page factors is important if you want to get the best possible rankings for your web pages. The tools in SEOprofiler help you to optimize both on-page and off-page factors.
If you haven’t done it yet, create your SEOprofiler account now:
|2. Search engine news and articles of the week|
| Google confirms Penguin set to be
real time, but still no date
"John Mueller confirms they are working on a Penguin, but as usual, he has no date to announce. But he does talk about the real time aspect, and that is fortunately still the plan for the next time we see Penguin. [...]
SEOs have been waiting almost a year for a refresh or update – the last time it ran was October 17, 2014."
"From out point of view, this is really something where you need to take a step back and ask are there more important things to worry about than where PageRank flows. Like is it 80% here, 20% there, or is it 70% here and 25% there. That’s really not something that will be affecting your site in the long run. So I would recommend kind of ignoring those kind of things."
A discussion on WebmasterWorld indicates that there might have been a Google algorithm update:
"The slow rollout seems to be still going on with the sites we have. Still lots of bouncing up and down in the serps, but oddly enough it appears to only effect the home pages of the sites. The inner pages are our money makers and they look very stable. This is something we have not seen before with any other updates."
Google's former spam fighter Pedro Dias said on Google+ that Google's last post was unneccessary:
"I have mixed feelings about this 'repeated violations' post. I feel it was unnecessary; it doesn't really benefit anyone. People who engage in that kind of behaviour don't really care about this info; plus it puts Google under a 'punisher' light instead of a 'guide'."
Editor's note: You can read the initial post here.
DuckDuckGo is the default search engine in new privacy browser
"Adblock Plus has launched the Adblock Browser, and we're excited to announce that DuckDuckGo is the default search engine in Adblock Browser on iOS and Android! [...]
All three of these initiatives are in effort to reduce tracking across the Internet, which will reduce the ads following you around and more questionable issues like charging different prices to different people based on profiling."
Search engine newslets
|3. Recommended resources|
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|