Weekly SEO news: 29 September 2015
Welcome to the latest issue of the Search Engine Facts newsletter.

Some people think so much about building backlinks and getting mentions on social networks that they forget the basics of SEO. Without a solid foundation, your website won't get high rankings.

In the news: Google says you should ignore PageRank flow, there might have been a Google algorithm update, DuckDuckGo is the default search engine in a new browser, and more.

Table of contents:

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Back to the basics: how to optimize the content of your web pages

Some people think so much about building backlinks and getting mentions on social networks that they forget the basics of SEO. Without a solid foundation, your website won't get high rankings.

If your website is about cars, it won't be found for the keyword "buy shoes" even if it has thousands of high quality backlinks. 

SEO basics

First things first

Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct. On-page optimization is very important if you want to be found for the right search terms.

The content of your web pages must be relevant

There are several things that you can do to make sure that your web pages will be found for the right search terms:

  • Make sure that your web pages are relevant for particular keywords and search terms. Focus on one or two key phrases per page.

  • Modern search engine algorithms can determine the topic of a website. While it is important that a page is relevant to a keyword, it is also important that the site is relevant to the topic.

    Use different words to describe your products and services. If your website is relevant to a topic, it might be also found if the searcher uses a keyword that does not appear directly on your pages.
  • Use your keywords in the titles of your web pages. That shows search engines that the web page is relevant to that keyword.
  • Use the key phrase in a heading tag on your web page. It sometimes helps to have the targeted keyword in the page URL. The images on your web pages should contain related keywords. 
  • The content of your web page should contain the keywords for which you want to be found on search engines. Do not write content for search engines but create useful web pages that help your website visitors.

It is important that your keywords appear in the right elements on your web pages. If you use the keyword too often, this can look like spamming.

For that reason, it is very important that you find the right balance. The Top 10 Optimizer in SEOprofiler helps you to find the perfect balance.

Your web pages must not contain technical errors (even if they are invisible)

The navigational elements on your website should be logical and easy to use. A good website navigation helps Google to index your web pages correctly:
  • The internal links on your web pages should contain keywords that are related to your business.
  • The navigational elements should be easy to find.
  • High quality design is important.
  • Your web pages should load as quickly as possible.
  • If possible, use static URLs.
  • Use rich snippets to make sure that your web pages stand out on the search results page.
The website audit tool in SEOprofiler automatically checks all of your web pages. If there are any critical errors, the website audit tool will show you these errors.

Optimizing the on-page factors is important if you want to get the best possible rankings for your web pages. The tools in SEOprofiler help you to optimize both on-page and off-page factors.

If you haven’t done it yet, create your SEOprofiler account now:

See plans & pricing

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2. Search engine news and articles of the week
Google confirms Penguin set to be real time, but still no date

"John Mueller confirms they are working on a Penguin, but as usual, he has no date to announce.  But he does talk about the real time aspect, and that is fortunately still the plan for the next time we see Penguin. [...]

SEOs have been waiting almost a year for a refresh or update – the last time it ran was October 17, 2014."


GoogleGoogle: questions on PageRank flow through nofollows are worth ignoring 

"From out point of view, this is really something where you need to take a step back and ask are there more important things to worry about than where PageRank flows. Like is it 80% here, 20% there, or is it 70% here and 25% there. That’s really not something that will be affecting your site in the long run. So I would recommend kind of ignoring those kind of things."


Discussion: Google algorithm update?

A discussion on WebmasterWorld indicates that there might have been a Google algorithm update:

"The slow rollout seems to be still going on with the sites we have. Still lots of bouncing up and down in the serps, but oddly enough it appears to only effect the home pages of the sites. The inner pages are our money makers and they look very stable. This is something we have not seen before with any other updates."


GoogleGoogle: repeated penalty post was unnecessary

Google's former spam fighter Pedro Dias said on Google+ that Google's last post was unneccessary:

"I have mixed feelings about this 'repeated violations' post. I feel it was unnecessary; it doesn't really benefit anyone. People who engage in that kind of behaviour don't really care about this info; plus it puts Google under a 'punisher' light instead of a 'guide'."

Editor's note: You can read the initial post here.


DuckDuckGo is the default search engine in new privacy browser


"Adblock Plus has launched the Adblock Browser, and we're excited to announce that DuckDuckGo is the default search engine in Adblock Browser on iOS and Android! [...]

All three of these initiatives are in effort to reduce tracking across the Internet, which will reduce the ads following you around and more questionable issues like charging different prices to different people based on profiling."


Search engine newslets

  • Baidu is the default search engine on Windows 10 in China.
  • Google removes Facebook rich snippets from search results.
  • An updated list of known Apple Maps business listings data providers.
  • Spammers flood Google with fake takedown notices.
  • Google still loves Wikipedia (more than its own properties).
3. Recommended resources

New version

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • new: AdWords Profiler and Ranking Profiler
  • and much more.

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
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