|Weekly SEO news: 3 November 2015|
the latest issue of the Search Engine Facts newsletter.
Table of contents:
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|2. Search engine news and articles of the week|
| FAQ: all about the new Google
"Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it so far. [...]
My personal guess is that links remain the most important signal, the way that Google counts up those links in the form of votes. [...]
As for the second-most important signal, I’d guess that would be “words,” where words would encompass everything from the words on the page to how Google’s interpreting the words people enter into the search box outside of RankBrain analysis."
"On Twitter, Google’s John Mueller said that Google considers URLs that are not linked in the text on a page. However, they won’t pass any PageRank information.
'We can pick up links from text too, but they don't pass PR, so no disavow necessary.'"
"Google's Gary Illyes confirmed on Twitter last night that the Penguin update is still not at a point of being released where you cannot take the steps necessary to cleanse your links. [...]
Truth is, the next Penguin update should be real time and thus, it will never be too late to update your links disavow and so forth."
"It's a violation of the Google Webmaster Guidelines to redirect a user to a page with the intent of displaying content other than what was made available to the search engine crawler (more information on sneaky redirects). To ensure quality search results for our users, the Google Search Quality team can take action on such sites, including removal of URLs from our index."
Mobile vs. desktop: mobile won, but you might still be losing
"Mobile design and optimization can no longer be considered secondary, or an add-on, or something that you should do 'too.' In fact, today, it is desktops that should be considered the secondary device. And all our Web development and marketing efforts should reflect that. [...]
I’m not saying that you don’t need a stellar desktop site. You do. But as mobile becomes more and more natural for searchers and information gatherers, you must have a mobile site that meets their needs."
Search engine newslets
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