|Weekly SEO news: 24 November 2015|
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Google's definition of a high quality website
For the first time, Google has published the full version of their search quality rating guidelines. The 160 page file was was previously only available to Google's search quality raters.
The search quality rating guidelines describe the type of website that Google is looking for. Human evaluators rate websites based on these guidelines.
Google compares the human ratings to the ratings of their ranking algorithms. If these ratings do not match, the ranking algorithms might be improved. So human raters do not determine individual site rankings but they have an indirect influence.
The guidelines enable you to check if your web pages contain the contents that Google is looking for. For example, the guidelines show Google's requirements for a high quality page.
What defines a high quality website?
According to Google's quality guidelines, the following makes a high quality website:
High quality websites get much better rankings on Google. The tools in SEOprofiler help you to make sure that your web pages have a high quality. If you haven't done it yet, try SEOprofiler now:
|2. Search engine news and articles of the week|
| [Google's] Gary Illyes’
getting featured snippets
"He said pages should either implicitly or explicitly state the question on the page, then answer the question.
While he didn’t go into further detail, we know from the search quality guidelines that Google likes to show featured snippets that can be answered in 1-2 sentences. And this is definitely the type of results we see in featured snippets."
Related: Google currently does not uses structured data for featured snippets.
"Google Sites led the U.S. explicit core search market in October with 63.9 percent market share, followed by Microsoft Sites with 20.8 percent (up 0.1 percentage points) and Yahoo Sites with 12.5 percent. Ask Network accounted for 1.7 percent of explicit core searches, followed by AOL, Inc. with 1 percent."
"We knew it was coming: the Yahoo Directory is now officially offline. Going to dir.yahoo.com now redirects you to aabacosmallbusiness.com.
Yahoo has closed down one of the most historic and prominent sites in the history of the internet. Once thought of as the Google of the internet, the directory is no longer to be found, in any sense."
Google wants to allow site owners to update Knowledge Panels
"Good news if you have ever suffered from having incorrect information show up in a Google Knowledge Panel in the search results. Google wants to make it easier for site owners and individuals to update their knowledge panels and edit them for correct information, according to Gary Illyes during his State of Search keynote Monday. [...]
While Illyes didn’t go into any more details, it would likely be tied into Google Search Console somehow, because Google would need to ensure that it is the site owner or someone associated with the site making changes, and not a competitor making changes for nefarious reasons, when it comes to businesses and similar knowledge panels. For personal knowledge panels, there could be a personal verification through a Google account."
Search engine newslets
|3. Recommended resources|
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|4. Previous articles|