|Weekly SEO news: 8 December 2015|
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Table of contents:
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Google's definition of a low quality website
A few days ago, we showed you Google's definition of a quick quality page (based on Google's recently published search quality rating guidelines). If your website has the elements of a high quality page, it will get better rankings.
If your website has the elements of a low quality page, chances are that your website won't get ranked at all.
What defines a low quality website?
A low quality website is not the same as a spam website. According to Google’s quality guidelines, the following makes a low quality website:
Low quality websites do not get high rankings on Google. There is no fast track to high rankings. Make sure that your web pages contain all of the elements that Google requires. The tools in our Internet marketing tool SEOprofiler help you to do that:
|2. Search engine news and articles of the week|
| New Google home services ad
format puts lead qualifiers up front
"Google is testing a new, smaller format for Home Services Ads (HSA).
Instead of featuring a few providers and links to more results, the new format asks users to enter their ZIP code and the type of job they need completed before showing the list of service providers available for that kind of work in the area."
"With the holidays upon us, it looks like the penguins won’t march until next year. [...] The next Penguin update is expected to be real-time, meaning as soon as Google discovers the links to your site, be they bad or good links, the Penguin algorithm will analyze those links in real time, and ranking changes should happen in almost real time.
Penguin will continuously update, as opposed to SEOs and webmasters having to wait months or even years for Google to update it."
"While Google did not confirm an update on November 19, there sure is plenty of evidence to show there was a core ranking algorithm update. [...]
Maybe Google made a big change and isn’t saying. Maybe Google did make one of those hundreds of changes always going on, which has shifted results noticeably for some. Or maybe nothing major really has happened, which is why Google has no news.
My view, as a close watcher of these things, is that it probably isn’t a Google Panda or Google Penguin update."
"The Google My Business team posted in the Google My Business Help forum four ways to help promote your local listing in the Google search results [...]
Relevance: How relevant is your business category/listing to the search phrase used by the user? Prominence: Traffic to your business listing. How established is the business online. Distance: How close the business is location from where the search is being made. Search history: In the past how many times has the listing been clicked on by users searching with the keyword."
Editor's note: Google has removed the part about clicks in the meantime.
Google manual actions on a subdomain don’t affect rest of the site
"If the manual action was specific to the subdomain, then that wouldn’t – from a manual actions point of view – have an effect on the rest of your site. If you’ve taken care to remove all of that, then after a reconsideration request things should be fine."
Search engine newslets
|3. Recommended resources|
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|