|Weekly SEO news: 22 December 2015|
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does Google crawl dynamic content?
Earlier this year, Sander Nagetegaal from Centrical.com did a series of experiments to find out if Google crawls dynamic content. What did he find out and what does this mean to the Google rankings of your own website?
What did he test?
Sander Nagetegaal found out that Google crawls and
indexes all content
asynchronously injected. However, JSON-LD
content fails to show up in the search results. Here
are his results:
What does this mean to the rankings of your own website?
Two months ago, Google discontinued its supports for its previous proposal to make AJAX web pages crawlable by Googlebot. As the experiments above show, Google can index the content anyway now.
In addition, the tools help you to make sure that potential customers find your website through the right keywords. If you haven't done it yet, try SEOprofiler now:
|2. Search engine news and articles of the week|
| Google: indexing HTTPS pages by
"Today we'd like to announce that we're adjusting our indexing system to look for more HTTPS pages. Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page.
When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL."
"In a help thread on in a webmaster forum, Google’s John Mueller said that you should avoid special characters in URLs [...]
URLs like that are often harder to automatically link (when someone posts in a forum or elsewhere), and hard for us to recognize correctly when we parse text content to try to find new URLs."
"Remember the unconfirmed Google update from November 19th? Well, there is speculation that there are still fluctuations around that update that are continuing to roll out.
Glenn Gabe is following it pretty closely and he posted on Twitter that he saw the November 19th update, then saw a flutter with it on December 4th and then again on December 10th."
"Google told us Penguin isn't happening in 2015 and that means Panda and other search quality ranking changes are likely not happening either. But Google is constantly updating their core search algorithms, even now, so maybe there was something that was rolled out last night?"
The search for an optimal AdWords CPC
"To help find the optimal solution, we need to have a clear goal. I feel the most obvious goal to aim for is to maximize the profit of a PPC campaign. Maximizing revenue is fine, but its one-dimensional nature can lead you into trouble. (Remember, 'Revenue is vanity, profit is sanity.')
Let me first try and pique your interest in this problem and its shape-shifting answer, then go on to discuss the journey to finding a better understanding of the answer."
Search engine newslets
|3. Recommended resources|
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|4. Previous articles|