Weekly SEO news: 19 January 2016
Welcome to the first issue of the Search Engine Facts newsletter in 2016.

Table of contents:

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Google has updated the ranking algorithm: all you need to know
Some days ago, Google has updated the core ranking algorithm. What does this mean for your website rankings and what do you have to do to make sure that your web pages get high rankings?

New Google ranking algorithm

What exactly happened?

Google's 'Panda' algorithm is now part of Google core ranking algorithm. The Panda algorithm measures the quality of a website. It is a filter that prevents low quality sites or pages from ranking well in the search engine results pages.

Google's John Mueller shared some details

In a webmaster hangout, Google's John Mueller revealed further information about the algorithm update:

"As part of the core algorithm, you probably wouldn’t see those kind of updates happening. That’s something that’s just kind of rolling along, so it’s not so much like in the past where you’d see on this date, this actually changed, we updated that. So that’s something kind of something as a more rolling algorithm you wouldn’t really see the individual cut dates of specific parts of the data. [...]

[The integrated Panda algorithm] is not real time in the sense that we crawl URLs and have that data immediately.

So it’s something we kind of have to bundle together, understand the data, and have that updated. And we do that on more a rolling basis now so that when one is finished, the next one kind of starts.

So it’s real time if you look at a really big scale in that things are happening all the time, but it’s not real time in the sense that every second there is a new value that’s being produced based on new a new data point that we have."

John Mueller

What do you have to do now?

If your website contains pages with 'thin' content, it's better to remove these pages from your website. Here are a few common examples of pages that often have thin content with little or no added value:

  • Automatically generated content
  • Thin affiliate pages
  • Content from other sources. For example: Scraped content or low-quality guest blog posts
  • Doorway pages

If the vast majority of your web pages have good quality, a few low quality pages won't hurt your rankings. That said, it's usually better to remove these low quality pages from your website.

The tools in our web-based website optimization tool SEOprofiler help you to improve the search engine rankings of your web pages. We continually update SEOprofiler to make sure that the tools work with the latest algorithms of Google, Yahoo and Bing. If you haven't done it yet, try SEOprofiler now:

Try SEOprofiler now

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2. Search engine news and articles of the week
Google core algorithm updates continue as SEOs notice weekend Google update

"Almost exactly like the week before, many SEOs and webmasters this weekend reported major ranking changes in Google.

Google was quick to answer that this weekend was the same as last, with ongoing updates to their Core Algorithm.

Gary Illyes from Google said on Twitter this morning that the weekend fluctuations were 'core algorithm' and 'not Penguin.'"

GoogleGoogle tests “What’s Hot” & “What’s Nearby” as Android search options

"Artem Russakovskii found an interesting Google search options test for Android. In addition to recent searches, Google inserted a 'What’s Hot' and 'Nearby' option in the pull-down menu. [...]

Given that Google does numerous tests, it’s not clear this will get a broad rollout. In testing this functionality, Google is likely responding to the growth of 'nearby' or 'near me' queries.

Google implements direct knowledge panel editing on desktop and mobile

"Google has confirmed that they are now allowing a business to directly edit their business information via the Knowledge Panel and the Local Finder on the desktop and mobile without visiting the Google My Business Dashboard."

GoogleMore hacked content showing up in Google Search now?

"It was just a few months ago when Google updated their hacked content algorithm to remove hacked content from showing up in the search results. But it may not be working as well as they liked.

A WebmasterWorld thread has several webmasters saying that they are seeing more and more hacked content show up in the Google search results, especially when you filter the results to show content in the past 24 hours."

Now that the FTC has spoken on native advertising, what’s next?

"If the FTC determined that these ad units did not properly inform consumers of their commercial intent, or that they looked too much like the organic content of the News Feed, this could result in dramatic changes to Facebook’s ad program. Assumedly, it would hurt performance for advertisers and for Facebook (in terms of quarterly revenue).

For Google, some clarity around native advertising guidelines might hasten its entry into this market."

Search engine newslets

  • How to erase everything you’ve said to Google.
  • Bing: competitive insights and more in Keyword Planner v2.
  • Microsoft updates Bing logo as search service grows up.
3. Recommended resources


SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • AdWords Profiler and Ranking Profiler
  • and much more.

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
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