|Weekly SEO news: 19 January 2016|
the first issue of the Search Engine Facts newsletter in 2016.
Table of contents:
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1. Google has
updated the ranking algorithm: all you need to know
|Some days ago, Google has updated the core
ranking algorithm. What does this mean for your website rankings and
what do you have to do to make sure that your web pages get high
What exactly happened?
Google's 'Panda' algorithm is now part of Google core ranking algorithm. The Panda algorithm measures the quality of a website. It is a filter that prevents low quality sites or pages from ranking well in the search engine results pages.
Google's John Mueller shared some details
In a webmaster hangout, Google's John Mueller revealed further information about the algorithm update:
"As part of the core algorithm, you probably wouldn’t see those kind of updates happening. That’s something that’s just kind of rolling along, so it’s not so much like in the past where you’d see on this date, this actually changed, we updated that. So that’s something kind of something as a more rolling algorithm you wouldn’t really see the individual cut dates of specific parts of the data. [...]
[The integrated Panda algorithm] is not real time in the sense that we crawl URLs and have that data immediately.
So it’s something we kind of have to bundle together, understand the data, and have that updated. And we do that on more a rolling basis now so that when one is finished, the next one kind of starts.
So it’s real time if you look at a really big scale in that things are happening all the time, but it’s not real time in the sense that every second there is a new value that’s being produced based on new a new data point that we have."
What do you have to do now?
If your website contains pages with 'thin' content, it's better to remove these pages from your website. Here are a few common examples of pages that often have thin content with little or no added value:
If the vast majority of your web pages have good quality, a few low quality pages won't hurt your rankings. That said, it's usually better to remove these low quality pages from your website.
The tools in our web-based website optimization tool SEOprofiler help you to improve the search engine rankings of your web pages. We continually update SEOprofiler to make sure that the tools work with the latest algorithms of Google, Yahoo and Bing. If you haven't done it yet, try SEOprofiler now:
|2. Search engine news and articles of the week|
| Google core algorithm updates
continue as SEOs notice weekend Google update
"Almost exactly like the week before, many SEOs and webmasters this weekend reported major ranking changes in Google.
Google was quick to answer that this weekend was the same as last, with ongoing updates to their Core Algorithm.
Gary Illyes from Google said on Twitter this morning that the weekend fluctuations were 'core algorithm' and 'not Penguin.'"
"Artem Russakovskii found an interesting Google search options test for Android. In addition to recent searches, Google inserted a 'What’s Hot' and 'Nearby' option in the pull-down menu. [...]
Given that Google does numerous tests, it’s not clear this will get a broad rollout. In testing this functionality, Google is likely responding to the growth of 'nearby' or 'near me' queries.
"Google has confirmed that they are now allowing a business to directly edit their business information via the Knowledge Panel and the Local Finder on the desktop and mobile without visiting the Google My Business Dashboard."
"It was just a few months ago when Google updated their hacked content algorithm to remove hacked content from showing up in the search results. But it may not be working as well as they liked.
A WebmasterWorld thread has several webmasters saying that they are seeing more and more hacked content show up in the Google search results, especially when you filter the results to show content in the past 24 hours."
"If the FTC determined that these ad units did not properly inform consumers of their commercial intent, or that they looked too much like the organic content of the News Feed, this could result in dramatic changes to Facebook’s ad program. Assumedly, it would hurt performance for advertisers and for Facebook (in terms of quarterly revenue).
For Google, some clarity around native advertising guidelines might hasten its entry into this market."
Search engine newslets
|3. Recommended resources|
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|