|Weekly SEO news: 2 February 2016|
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|2. Search engine news and articles of the week|
| Google: we prefer short URLs
"In a Google Hangout, Google’s John Mueller said that Google preferred short URLs. You should not go over 2,000 characters in your URLs. [...]
There are lots of exceptions there. Different factors that come into play, but everything else being equal, if you have a shorter one and a longer one, we will try to pick the shorter one."
"Some SEOs recommend that your website has its own IP address and that your websites should have different IP blocks. The idea behind this is that your websites does not get in a ‘bad neighborhood’ that way. Google’s John Mueller said that you don’t have to worry about this."
"In a webmaster hangout, Google’s John Mueller confirmed that a good website navigation is important if you want to make sure that all of your web pages get indexed correctly."
"Matt Cutts explains that around the holidays Google 'doesn't want to create extra stress for publishers, webmasters and SEOs." So Google 'tends not to roll out a lot of algorithmic changes right in mid-December' Matt added.
He then said, 'then what happens is if you freeze your code then people [Google engineers] keep working then come January 1st, 2nd, 3rd, 4th, 5th... people go, okay we get to launch everything.'"
"Titles [...] are important for SEO. They are used as a ranking factor. Of course, they are definitely used as a ranking factor but it is not something where I’d say the time you spend on tweaking the title is really the best use of your time.
So that is something where if you are focusing only on titles in SEO, if your SEO agency work is essentially going to people’s sites and say we will strip out all titles and rewrite them to include all the relevant keywords and you will rank ten places higher, that is not going to happen."
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