|Weekly SEO news: 9 February 2016|
the latest issue of the Search Engine Facts newsletter.
Table of contents:
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1. Google: how
move from HTTP to HTTPS
In a post on Google+, Google's John Mueller explained the things that you should do if you are moving your website from HTTP to HTTPS on the same hostname.
Step 1: add the HTTPS site to the search console
Add the HTTPS version of your site to Google's Search Console. There's nothing more you have to do in Google's Search Console. The 'change of address' setting does not apply for HTTP > HTTPS moves.
Step 2: test HTTPS without indexing it
Use 302 redirects and the rel=canonical attribute to HTTP if you want to test HTTPS without indexing it. The rel=canonical attribute does not guarantee that the HTTP URL is indexed. However, it is a strong signal for Google when picking the indexed URL.
Google does not cache 302 redirects. Do not cloak your website to Googlebot specifically. Further information about A/B testing can be found here.
Step 3: after the test, redirect your URLs to HTTPS
Use 301 redirects from HTTP to HTTPS and confirm the new version by adding a rel=canonical attribute on the HTTPS page (pointing to itself). Details can be found here.
Step 4: check the robots.txt file
The HTTPS site uses the HTTPS robots.txt file.
Check that it's reachable or serves a 404 result code, and check that
your HTTP URLs aren't blocked by the HTTP robots.txt file.
Frequently asked questions
Moving your website from HTTP to HTTPS is a good
idea if you want to
make your website more secure. The ranking bonus of HTTPS sites is
rather small at the moment.
|2. Search engine news and articles of the week|
| Google showing "including results
for" feature for navigational queries
"Google has forever shown 'including results for' at the top of the search results for misspellings but now it seems to be trying to be even more smarter. It is taking queries and thinking you are looking for a brand and suggests the navigational query. If you search for [face] you get results for Facebook."
"At the moment, we're not showing AMP pages in regular search just yet. We'll get started around late February.
In the beginning, we'll show them in a carousel with news-like content; knowing our engineers, we'll add other types quickly afterwards. [...]
In general, AMP pages are connected on a per-page basis (there's a 'web' page equivalent to each AMP page). You can, of course, also make AMP-only pages too."
"After 15 years, Google search chief Amit Singhal is moving on. In his place, machine learning head John Giannandrea is taking over. The rise of the machines? [...]
RankBrain might be able to handle processing more and more of the various signals that are currently analyzed through hand-written code to improve the Google algorithm. Already, according to Google, it’s supposedly doing some of this. But it seems unlikely that overnight, the machines will take over."
"After being quiet for over a year on link network penalties, Google says it has penalized a large, Japanese-based link network. [...]
The last time Google officially confirmed hitting a link network with a penalty was back in November 2014, when Google targeted a Polish-based link network. Google did take action on many link networks back in 2014 but has focused more of their attention, at least communication-wise, on mobile spam and redirects."
"Odds are good that when you search Google for someone
to help you get into your home or car, results will include
poorly trained subcontractors who will squeeze you for cash. [...]
These ghosts don’t just game search results. They dominate AdWords, Google’s paid advertising platform. Nearly all of those ads promise '$19 service,' or thereabouts, a suspiciously low sum, given that “locksmith”-related ads cost about $30 or so per click, depending on the area."
Search engine newslets
|3. Recommended resources|
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|