Weekly SEO news: 8 March 2016
Welcome to the latest issue of the Search Engine Facts newsletter.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How second-tier authority links can improve your Google rankings

High quality links that point to your website are crucial if you want to get high rankings on Google for competitive keywords. Links from reputable high authority sites have the highest influence on the rankings of the linked pages.

Unfortunately, it's often not easy to get links from high authority websites.

authority links

Benefit indirectly from high authority sites through second-tier links

Suppose you have found a great authority site that has something to do with the topic of your website. The authority site links to many other websites but for some reason, the webmaster doesn't want to link to your site.

If the high authority website doesn't want to link to your site, try to get a link from the websites that are linked by the authority site. If you get a link from these sites, the high authority website will still have a positive influence on your own site.

This is what you should do:

  1. Find a high quality, high authority website (it should be relatively old, have many backlinks and good rankings on Google).

  2. Ask the high authority website to link to your website.

  3. Visit the websites to which the high authority website links and ask the webmasters of these sites if they want to link to your site.

Of course, these second-tier links are not as valuable as links from the high authority site itself. However, they are still very valuable and chances are that they are more valuable than many other links that you can get on the Internet.

How to contact second-tier link providers quickly and easily

When you've found a high quality website that links to other sites, try to get a link from the website first. If that doesn't work, you can use the link building tools in SEOprofiler to get second tier links as quickly as possible:

  1. Add a website that is linked by the high authority site to the Link Manager in SEOprofiler.

  2. The Link Manager in SEOprofiler will automatically retrieve contact information for you.

  3. Contact the other websites.
The Link Profiler tool in SEOprofiler helps you to analyze the quality and the quantity of the links that point to a website. It enables you to find high authority sites quickly and easily.

If you want to get high rankings on Google, links from high quality websites are very important. The more links point to your website, the better. Optimize your web pages to tell Google for which keywords you want to be found. Then get the right links to show Google that your website is relevant to that topic.

The tools in SEOprofiler help you to get high rankings on Google and other search engines. If you haven’t done it yet, try SEOprofiler now:

Try SEOprofiler now

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2. Search engine news and articles of the week
Google takes action on 65% of user-generated spam reports

"At SMX West, in the “Google Manual Actions” panel, Juan Felipe Rincon from Google said that Google takes action on 65 percent of the 35,000 user-generated spam reports submitted to Google monthly. [..]

Juan Felipe Rincon added that they do prioritize spam reports based on how significant they can be on their users, Google searchers. He also added that some users are good at spam reporting, and they may prioritize spam reports when they know they are submitted by users who submit good spam reports."


John MuellerGoogle’s John Mueller: HTML Sitemaps can help Google to understand your site

"In a webmaster hangout, Google’s John Mueller said that HTML Sitemaps can help Google to index your web pages if your website has a complicated website structure. [...]

The website audit tool in SEOprofiler automatically creates a sitemap of your website. It also checks your web pages for errors that can cause ranking problems."


Yes, Google has a hacked spam site takeover issue in US results also

"I've seen this behaviour before where a hacked third party site that shows content from a non-hacked site (yours, for example) will start displaying in Search. It's pretty rare but it does sometimes happen. As I said, I've alerted Google engineers to the problem. [...]

As I said, I've alerted the Google engineers. This isn't something new. My advice is always: contact the hacked sites and improve the quality of your own site. I hate to say it, but I see this happening with sites where the quality isn't the highest. :-(

GoogleAdWords CTR increases as right-side ads dropped

"On the 19th of February 2016, Google stopped showing ads on the right-hand side of desktop search results. Instead, a fourth ad is now shown above the organic search results and up to three ads are shown at the bottom of the page, below the organic results.

Early data analysis shows that this has resulted in higher click through rates for all but one of the top four ad positions."


PageSpeed Insights help part 1: the speed "fixes"

"Page speed is an important search engine ranking factor that should be addressed, and the Google Developers PageSpeed Insights tool is a great way to pinpoint how to further optimize your site. [...]

This is why I am breaking down and simplifying each of PageSpeed Insights’ speed fixes."


Search engine newslets

  • Debunking 5 myths about Yandex.Direct automatic bidding strategies.
  • New version of Google AdWords editor available.
  • EU & US “privacy shield” data transfer agreement faces skeptics In Europe.
  • Google: Adapting our approach to the European right to be forgotten.
3. Recommended resources

SEOprofiler

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • AdWords Profiler and Ranking Profiler
  • NEW: Domain Finder tool
  • and much more.

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4. Previous articles
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