|Weekly SEO news: 22 March 2016|
the latest issue of the Search Engine Facts newsletter.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
|1. How to make your website more trustworthy|
Trust is a factor in Google's ranking algorithm. Reputable websites that can be trusted get better rankings than websites of dubious origin. Google does not want to show low quality websites in the search results.
For that reason, it is important that you can convince Google that your business is for real and that your website can be trusted.1. You need a trustworthy domain name
Old domains with a spam free history usually get better rankings than brand new domains. If you can buy such a domain name, your business might benefit from it if the domain was used for similar businesses before.
Do not use exotic top level domains. If you are in the USA, use .com, .net or .org. If you're in another country, use the official top level domain of your country.
Order your domain with a renewal period of 2 or more years to show search engines that the domain is not a throwaway domain.
Do not use more than one hyphen in your domain (better avoid them at all). Domains with hyphens often look spammy, especially if they contain many keywords.
Of course, it is possible to get high rankings with a brand new exotic domain, but it is more difficult.
2. You need a trustworthy website
A trustworthy website has easy to find contact information. Dubious websites do not have any contact info at all or they hide it. Make your contact information easy to find. List your full address on your website.
The more information about your company can be found on your website, the more likely it is that it will be considered a real business.
3. You need trustworthy links
Even if you have a new domain, Google will trust your site if it has many links from other reputable websites.
Low quality links will damage your rankings, links from high quality sites will have a positive influence on the Google rankings of your site.
Links from reputable websites are by far the best way to show search engines that your website can be trusted.
If Google trusts your website then it will be much easier to get high rankings. Of course, your website still needs optimized web page content and good links.
The tools in our web-based website promotion tool SEOprofiler can help you to get both. If you haven’t done it yet, try SEOprofiler now:
|2. Search engine news and articles of the week|
| Google is going to boost the
mobile-friendly algorithm in May
"In Google’s official blog, Google announced an update to the mobile-friendly algorithm in May [...]
We’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly."
"Does Google use site wide signals to determine the position of new web pages in the search results? Google’s John Mueller commented on this in a a Google+ hangout."
"Google's John Mueller confirmed on Twitter that content placed in the <aside> tag is treated similarly to other content on the page.
Mozilla defines the HTML <aside> element represents a section of the page with content connected tangentially to the rest, which could be considered separate from that content. These sections are often represented as sidebars or inserts. "
"While the reduction of ads on the Google search results pages may seem like it’s making fewer clicks available, I believe this change will significantly increase the number of clicks available.
Now it’s up to advertisers to duke it out for who gets their piece of the bigger pie. With some straightforward changes in account management strategies related to bid management and Quality Score optimization, advertisers should find themselves well positioned to benefit from this change."
"Our report also includes data about the HTTPS connections on many popular sites across the web, beyond Google. We've chosen these sites based on a combination of publicly-available Alexa data and our own Google internal data; we estimate they account for approximately 25% of all web traffic on the Internet."
Search engine newslets
|3. Recommended resources|
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|