|Weekly SEO news: 19 April 2016|
the latest issue of the Search Engine Facts newsletter.
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|1. Google penalizes websites for unnatural links to other sites|
Most people know that Google penalizes websites that have unnatural links from other sites. Last week, many webmasters were surprised because their websites were penalized by Google because of unnatural links to other sites.
What exactly has happened?
The webmasters with the unnatural links received this message from Google:
this message on the Manual Actions page, it means that Google has
detected a pattern of unnatural artificial, deceptive, or manipulative
outbound links. Buying links or participating in link schemes in order
to manipulate PageRank is a violation of Google’s Webmaster Guidelines.
Google's John Mueller explained that this penalty is for blogs that accept payments for reviews and links without nofollowing the links:
"It looks like you're getting some good advice here already (thanks, everyone!). Travler's link is one you should really be going through (in addition to the more general webmaster guidelines).
There's absolutely no need to nofollow every link on your site! However, those that are there because of an exchange (such as a product or service for a review) should have a rel=nofollow on links to the product, to their sales pages, and to any social media profiles that are linked because of the review.
Also, it's always a good idea to clearly label these kinds of posts for your readers too.
Once you've cleaned up links like those, feel free to submit a reconsideration request through Search Console, so that the webspam team can review your changes and remove the manual action."
What does this mean for your own website rankings?
If you have a website that posts reviews for which you accept money, do the following:
The website audit tool in SEOprofiler analyzes the link on your pages. The Link Profiler tool in SEOprofiler helps you to analyze the links from other sites that point to your website. If you haven’t done it yet, try SEOprofiler now:
|2. Search engine news and articles of the week|
| Google: when Penguin begins
rolling out, we will post an announcement
"Google's John Mueller said this morning in a Google Hangout on Google+ at the 25:20 mark into the video that Google will post an announcement when it goes live, at least, that is the plan.
John said, 'I am pretty sure when we start rolling out [Penguin] we will have a message to kind of post but at the moment I don’t have anything specific to kind of announce.'"
"[Google's John Mueller] describes that having footer or boilerplate content and links should not lead to a penalty, nor is the content or links in that section penalized, it is more that those blocks are not seen as the primary content on the page by Google. [...]
So having links in your footer may not been seen as so important by Google because it is not primary content on the page. The links and content aren't necessarily penalized but they may not be given as much weight."
"[Google's Maile] Ohye was asked whether webmasters should start making a desktop version and an AMP version, rather than using responsive design, and ignoring a mobile version of the site. But she emphatically said no. [...]
Don’t dump your mobile site and replace it with AMP. AMP should supplement those mobile pages, not replace them entirely."
"We don’t use the text to HTML ratio for anything. [...]
I wouldn’t focus on a metric like that unless there is something of value you can pull out of that for the users.
Maybe what you could be looking at there is seeing that these pages are bloated HTML and when you serve them to users, especially on mobile, it slows everything down. That's one aspect that could be playing a role there, which is more between you and your users."
"We’re actively preparing to expand the availability of the experience to residents and business owners in Sacramento, California. In addition to the four types of services we’ve added in the past year -- plumbers, locksmiths, home cleaners and plumbers -- we’re also introducing two more highly requested categories of providers: HVAC services and electricians."
Search engine newslets
|3. Recommended resources|
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|