|Weekly SEO news: 3 May 2016|
the latest issue of the Search Engine Facts newsletter.
Table of contents:
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|1. Official: how to rank in Google's local search results|
Getting ranked in Google's local search results is very important if your business offers products or services in a particular local area. For the local results, Google uses a different ranking algorithm than for the regular organic results.
How can you make sure that your website gets listed in the local results in relevant areas? Google has published official information on how to get listed for relevant searches in your area:
1. Make sure that your data is complete
Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches.
Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Instructions on how to edit your business data can be found here.
2. Provide as much information as possible
Provide information like (but not limited to) your
physical address, phone number, and category. Make sure to keep this
information updated as your business changes.
3. Verify your business locations
Verify your business locations to give them the
best opportunity to appear for users across Google products, like Maps
and Search. Instructions on how to verify your business can be found here.
Keep your opening hours accurate
5. Respond to reviews
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Further information can be found here.
Add photos to show your goods and services
For example, Google algorithms might decide that a
business that's farther away from your location is more likely to have
what you're looking for than a business that's closer, and therefore
rank it higher in local results.
Traditional factors such as links are also important
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking.
Your position in web results is also a factor, so
SEO best practices also apply to local search optimization.
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|2. Search engine news and articles of the week|
| Google: how we fought webspam in
"Our algorithms addressed the vast majority of webspam and search quality improvement for users. One of our algorithmic updates helped to remove the amount of hacked spam in search results.
The rest of spam was tackled manually. We sent more than 4.3 million messages to webmasters to notify them of manual actions we took on their site and to help them identify the issues.
We saw a 33% increase in the number of sites that went through spam clean-up efforts towards a successful reconsideration process."
"Last September we reported that Google says it is best to keep redirects live for a year or so and even better, keep the redirects live for as long as you possible can.
Gary Illyes from Google said this morning on Twitter that you can remove the redirects 'if the new page is already indexed.'"
"Gary Illyes from Google said on Twitter that having a thriving community helps with rankings. He said 'a healthy, thriving community on a site, that can help a lot' when it comes to Google rankings. [...]
How important are the comments on your site and the community on your site relative to links or content? Not as important at all."
"European regulators have charged [Google] with violating antitrust laws by using Android, which controls more than 80 percent of the world market, to promote its own services over those of others.
Does Google have an unfair and harmful monopoly, or should a company be allowed to have such market control if it provides the best product?"
"I often hear people saying on Twitter and other places that Gary Illyes, John Mueller, Zineb and others don't know what they are talking about or they aren't the official Google word. They are. Their jobs as webmaster trends analysts are to communicate with webmasters and be a spokesperson for Google in that arena. [...]
We're spokespeople for Google search, it's part of our job to help people with advice and escalations."
Search engine newslets
|3. Recommended resources|
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|