Weekly SEO news: 10 May 2016
Welcome to the latest issue of the Search Engine Facts newsletter.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to use backlink analysis to improve your Google rankings

The backlink structure of your website has a big impact on the rankings of your web pages. It is difficult to obtain backlinks, so it make sense to work as efficiently as possible. Do not waste your time with the wrong backlinks. The time that you invest to build backlinks should return maximum results.

link analysis

1. Your web pages must be intact before you build backlinks

Before you work on the links that point to your website, you should make sure that your web pages are ready for high rankings.

Without a good website, it will be difficult to get good backlinks. The web pages of your website must be relevant to the keywords for which you want to get high rankings. Otherwise, you won't get high rankings for the right keywords. Use the Top 10 Optimizer to make your web pages relevant to your keywords.

In addition, search engine robots must be able to parse the content of your pages. Technical errors on your web pages can be the reason why search engines don't show your pages. You can use the website audit tool to check your web pages for technical errors.

2. Find the most important websites in your industry

Search Google for the top 5 keywords that are related to your business and check the websites that are listed for these keywords on the first results page.

Most likely there will be 5-8 websites that appear for all of these keywords on the first results page. These are the top sites that you will use in step 3.
3. Discover the top links of these most important websites
Use the link building tools in SEOprofiler to find the most important links that point to the top sites. For example, the hub finder tool will show you the websites that link to more than just one of the top sites.

The link profiler tool shows you the quality of the links that point to the top sites. The higher the Link Influence Score (LIS), the higher is the importance of the linking site.

These linking websites have a major influence on the rankings of the top sites. Even if you only manage to get links from some of the websites, your web page rankings will improve dramatically.
4. Get links from the websites that link to the most important sites
The last step is the most important part. Find a way to get a link from these important sites. Sometimes its enough to ask (nicely). Sometimes it's more difficult.

Be creative. Some websites will link to your site if you offer something in return, others will link to you if you help them to solve a problem. There are many legitimate ways to get a link from a website.

Even if only some of the top sites decide to link to your site, it is extremely likely that your rankings will improve remarkably.

The top ranked sites already identified the important pages that should link to your site. Benefit from the work of your competitors and try to get links from these pages. The tools in SEOprofiler help you to do this as efficiently as possible.

If you haven't done it yet, try SEOprofiler now:

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2. Search engine news and articles of the week
How Google handles a site when it changes topic focus

"That is kind of a normal change on a website. The themes of a website change over time, that’s not something that I’d say you’d need to shy away from or create separate sites if you want to touch upon a new topic. [...]

The normal advice on growing a site is something you might want to look at is how people react to your content. Do they still understand what your pages are about?  Can they understand which things belong together? Those kind of more general marketing user experience type of questions."


GoogleGoogle penalizes mobile sites using sneaky redirects

"Google takes action on mobile sites that trick users into being redirected to an unwanted website from the mobile search results page. [...]

Sneaky redirects are never a good thing, and Google has penalized websites for directing users to a site they do not expect to go to from the search results. The same for those using a mobile device and searching on Google’s mobile results. Google wants the user to land on a site they expect to land on based on the snippet Google shows."

Google's Gary Illyes: you should link to other sites

"He said it makes him 'angry' that they do not link out and calls it "stupid" because they are likely fearful that the link may hurt them for some reason. The internet is made up of links and not linking out is not how the internet works, he explained."

GoogleGoogle prioritizes links in partial sitemaps for crawling

"If you use a sitemap that is not autogenerated to automatically include all the URLs on the site, then Google will consider the pages that are in the sitemap as more important and Google will crawl it sooner. [...]

That said, unless your server is severely impacted by Googlebot crawling – when Googlebot will adjust the crawl rate on the site anyway – it might not make that much of a difference."


New in SEOprofiler: better integration of Google Analytics

"We have improved the integration of Google Anaytics with SEOprofiler. Some customers who had multiple Google Analytics profiles and multiple Google accounts had problems with GA accounts that automatically disconnected. [...]

You can use multiple Google Analytics accounts with SEOprofiler. No more re-connecting when switching projects. Despite of Google restrictions, you can now connect more than 25 profiles of the same Google Analytics account."


Search engine newslets

  • Google penalizes flight industry web sites by removing their rich snippets.
  • New in Bing Ads: segment your performance data to identify opportunities quickly.
  • Google: a live demo of the new AdWords user interface will be available on May, 24th.
3. Recommended resources

SEOprofiler

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • COMING SOON: daily ranking checks on Google, Google Mobile, Bing & Yahoo
  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • AdWords Profiler and Ranking Profiler
  • Domain Finder tool
  • and much more.

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