Weekly SEO news: 31 May 2016
Welcome to the latest issue of the Search Engine Facts newsletter.

Table of contents:

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to deal with yet another Google algorithm change

Google is continually changing the algorithms that they use to rank web pages. Things that worked great in the past can trigger a ranking penalty today. 

Search engine optimization and technology are always undergoing change and you have to make sure that you do the right things if you do not want to become obsolete tomorrow.

Google change ahead

Here are some things that you can do to make sure that your business gets the best results from search engine optimization:

1. You cannot avoid change

Change is the only constant in life. Six years ago, tablet computers did not exist. Today, you can buy tablet computers in different sizes, with different operating systems, from different manufacturers.

For a company that sells computer related goods, it wasn't necessary to have high rankings for the keyword 'tablet'. Today, there are many different 'tablet' key phrases that can deliver a high return-on-investment.

To get lasting results, you have to watch trends. The words that are used by customers and prospects can change. Your business has to change when markets change. Ride the wave. Stopping it won't work.

2. Learn from your competitors

Innovation and evolution is necessary if you want to succeed. Several years ago, Apple just built computers. Nowadays, they compete with companies such as Spotify. Netflix competes with traditional TV. The companies who are your competitors can change.

SEO tools can help you to monitor the activities of your competitors. For example, the AdWords Profiler in SEOprofiler helps you to keep track of the Google AdWords campaigns of your competitors. The Ranking Profiler shows you the keywords and the pages with which your competitors are ranked on Google. The Link Profiler shows the links that point to the websites of your competitors.

Competitive intelligence can give you an edge over your competition. The tools in SEOprofiler help you with that.

3. Continually optimize your web pages

Markets change and search engine algorithms change. Search engine optimization is an ongoing process. If you do not keep up with the changes, you might waste your time with methods that do not work anymore. Even worse, you might use spammy techniques that trigger a penalty.

Set realistic expectations if you want to get lasting results. It usually takes some months until you see the results of your SEO campaigns. If you conduct your SEO activities regularly, you will get high ranking pages that consistently remain at the top of the search results.

Just as Greek philosopher Heraclitus said: “No man ever steps in the same river twice, for it's not the same river and he's not the same man.” If your website rankings have been damaged because of shady SEO techniques, try it again with a serious SEO tool that plays by the rules.

The tools in SEOprofiler help you to get solid rankings at the top of the search result pages. If you haven't done it yet, try SEOprofiler now:

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2. Search engine news and articles of the week
Google now handles at least 2 trillion searches per year

"The search giant won't say exactly how many trillions of queries it processes, other than it's now two or more. It last claimed 1.2 trillion in 2012. [...]

Google’s doing at least two trillion searches, it says, but it could be more. That similarly means it’s doing at least 63,000 searches per second, but maybe more, at least 5.5 billion searches per month, but maybe more, and so on."


John MuellerGoogle’s John Mueller: sometimes we rank duplicate content copies from other sites

"In a Google webmaster hangout, Google’s John Mueller said that Google sometimes ranks websites that copy content from other sites. [...]

Google will rank the page with the copied content if they think that it makes sense."

Now live: image thumbnail in Google food search results

"Many people, including myself, are now seeing Google showing image thumbnails in the core web search results for searches on food related items. Google was testing this a few months ago and even before that, but now I personally see it and many folks on Twitter are seeing it."

GoogleGoogle: ads and analytics innovations for a mobile-first world 

"Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we're seeing more than half of all web traffic now coming from smartphones and tablets. [...]

Nearly one third of all mobile searches are related to location. People’s online and offline worlds are colliding — whether you’re researching restaurant ideas for dinner on Friday night or looking for a store that sells rain boots in your size."


The 5 strangest search terms in 2,000+ AdWords accounts

"These search terms are a perfect example of how a poor keyword strategy can result in your ads showing up for unpredictable searches… and waste thousands of dollars in the process. [...]

If you want your account to produce profitable results, it’s critically important to review your search terms and keywords on a regular basis. Otherwise, you might end up paying for some truly bizarre queries."


Search engine newslets

  • Google: speeding up the Google app for iOS users.
  • Why Google’s monopoly abuse case in Europe will run and run.
3. Recommended resources

SEOprofiler

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • COMING SOON: daily ranking checks on Google, Google Mobile, Bing & Yahoo
  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • AdWords Profiler and Ranking Profiler
  • Domain Finder tool
  • and much more.

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
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