|Weekly SEO news: 14 June 2016|
the latest issue of the Search Engine Facts newsletter.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
|1. First things first: get the SEO basics right|
Before you invest your time in optimizing off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct. On-page optimization is very important if you want to be found for the right search terms.
If the content of your web pages isn't good enough, you will just waste your time with other search engine optimization activities.1. Make sure that your web pages are relevant to the topic of your site
Relevant pages are very important if you want to
be found on Google. There are several things that you can do to make
that your web pages will be found for the right search terms:
It is important that your keywords appear in the right elements on your web pages. If you use the keyword too often, this can look like spamming.
For that reason, it is very important that you find the right balance. The Top 10 Optimizer in SEOprofiler helps you to find the perfect balance.
2. Your web pages must not contain technical errors (even if they are invisible)
The navigational elements on your website should be logical and easy to use. A good website navigation helps Google to index your web pages correctly:
The website audit tool in SEOprofiler automatically checks all of your web pages. If there are any critical errors, the website audit tool will show you these errors.
Optimizing the on-page factors is important if you want to get the best possible rankings for your web pages. The tools in SEOprofiler help you to optimize both on-page and off-page factors.
If you haven’t done it yet, create your SEOprofiler account now:
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|2. Search engine news and articles of the week|
| Google: no plans for disavow link
"The webmaster community asked why doesn't Google have a tool to test to make sure the disavow links file you are uploading is valid.
Glenn Gabe asked John Mueller just that and John said that most sites don't have an issue, thus there is no need for such a tool."
"What if you have a web site that is not accessible for US users for legal or other reasons? Google says that GoogleBot from the US wouldn't be able to access it and it probably will cause major indexing issues. [...]
In general, our cloaking guidelines say that you must show Googlebot the same content as you would show other users from the region that it's crawling from. So if you're blocking users in the US, then you'd need to block Googlebot when it's crawling from the US (as is generally the case)."
"If someone files a ton of bogus reports, we will start ignoring them. We have lots of experience with this, we know businesses will report each other because they can. It is an open form and anyone can use it. [...]
This also explains why some spam reports aren’t acted on, because they aren’t actually spam. In fact, Google has said that 20% of spam reports aren’t spam at all, and I suspect many of those are just people filing spam reports on competitors, even if they can’t see the spam themselves, they hope that the manual actions team will notice something to give a manual action to the site in question."
"Why do some business listings get a local one box result, while others return the three-pack? [...]
Some believe the one box is based on other SEO factors such as your links and PageRank. While other SEOs say it has to do with how specific the query is. The more specific the query is and the more it matched your business, the more likely you will see a local one box. [...] Searching specifically on the company name is when most of the one box results show."
"We have seen three different buttons showing up; In store, Top Rated and Price Qualifier [...]
While tests in which Google automatically filters products based on superlatives found in the query (such as ‘best coffee grinder’ featuring only top rated grinders) have been well documented, these new buttons appear to show up for general searches that do not feature superlative qualifiers."
Search engine newslets
|3. Recommended resources|
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|